Services

Smarter.
Lighter.
Faster.

We’re unique. We do more than most agencies. We apply an active explorer lens to our work. We inspire channel influencers to amplify your story. We create unforgettable experiences to earn you fans.

For our agency, smarter isn’t an option, it’s a requirement. We’re lighter so we can better identify tactics that are right for your organization. And we’re faster at recognizing breakthrough ideas that lead to impactful opportunities.

Over 50 years of expertise in
Campaign Development Channel Marketing Programs Public Relations Ambassador Programs Experiential Trips and Events In-House Partnerships Social Marketing Design Video Brand Strategy

Work

We
Explore
the
Impossible

We harness channels and resources that others are afraid to touch. We work with our clients to imagine and deliver experiences that are smart, bold and adventurous. Just like us.

Strategy \ Activations

Inspiring followers through captivating original content

Cowboy Charcoal tapped WH to make its products come to life in a powerful and engaging way on social media. Our work with Cowboy involves ambassador management, development of original content, video and photo production, and sourcing UGC to bolster the brand's rep in BBQ circles as the go-to for expert cooks. Cowboy’s social channels are well-stocked with aspirational food imagery, live Q&As with experts and collabs with other grilling brands to encourage followers to glean tips and tricks and share their own creations. A quick look through the Facebook and Instagram channels reveals plenty of mouthwatering content that showcases just how fun and easy it is to grill with charcoal.

Strategy \ Activations

BUILDING A COMMUNITY OF GRILLING ENTHUSIASTS

Western BBQ Products has long been dedicated to getting BBQ fans to grow their grill skills and amp up their meals with flavorful woodsmoke, and most recently brought WH on board to share the flavor with new audiences on social media. To amplify Western’s voice in the grilling and cooking space, we create original content, shoot videos and photos, work with a diverse range of ambassadors and influencers and host giveaways, collabs and livestreams. We've helped Western double down on its commitment to building a community of home cooks and grillers who love to experiment with new flavors, materials and tools. Each week, the Western feed serves up a handful of new recipes, designed for both the novice and expert griller. A visit to Western’s social channels reveals a community showing off their newfound tricks, inspiring one another and trying out different techniques.

Strategy \ Activations

BUILDING CONNECTIONS AND ENGAGING A NEW DEMOGRAPHIC

America’s #1 firelog brand enlisted our help in appealing to younger consumers and active explorers through social and digital marketing as well as a diverse ambassador program. With content designed to educate, entertain and build a community around the idea that life is #betterbythefire, during the COVID-19 pandemic, we helped Duraflame seize the opportunity to put a positive spin on staying home. The Camp Duraflame campaign, featuring a relatable campground host sharing fun videos from her backyard, emphasizes the comforts of home, the joy of family togetherness and that wherever there’s a campfire, there’s a connection and a memory to be made. Backyard workouts, cocktail recipes and new spins on s’mores are just a few of the ways that the Camp Duraflame campaign engages bridging millennials and sparks excitement about a brand that’s nearly 50 years old.

PR \ Activations

Outfitting Explorers on a Norwegian Sail-to-Ski Adventure

Helly Hansen’s new LIFALOFT™ technology needed a solid introduction to the world, so we collaborated with an outdoors expert and brand ambassador to chart a major land and sea adventure that combined the best activities the northern Norwegian fjords have to offer: sailing, skiing and exploration. We invited the media along for an adventure they would never forget, giving them an experience to brag about and one where they could truly learn what the brand is all about.

PR \ Activations

Earning Brand Loyalty Among a New Target Audience

Lululemon had established an extremely successful reputation for its women’s active/yoga wear, but men were skeptical. Lululemon needed to overcome target audience doubt to reach its goal of $1 billion in sales by 2020 for the menswear line. By developing a strong media relations program, an active press trip lineup, and PR activations around its athlete team on high visibility events like the Summer Olympics, Lululemon’s menswear line surpassed its goal, thanks in large part to an upsurge from 326,607,419 impressions in 2014 to 875,598,657 in 2017.

PR \ Activations

Launching a Powerhouse Collection on an Icelandic Media Expedition

To launch Danner’s Winter 2018 Weatherized Collection, we invited a small group of journalists and photographers to Iceland to personally experience the strength, durability and style of Danner’s newest line. As these journalists explored glaciers, trekked across lava fields and Icelandic plains, they experienced the beauty of Iceland along with the new collection, forever linking the boots to their firsthand experience of its standout performance in the wild. The launch of the Weatherized Collection became one of the most successful in Danner history, earning coverage in journals such as Forbes, Outside, Esquire, GQ, Gear Patrol and more.

Strategy \ Activations

Building a Community of Micro-Influencers

Philips Sonicare felt distant from the dental hygienist conversation on social media. We strategized a plan and campaign concept to not only join but lead the conversation and unify the greater dental hygienist community together under one hashtag via user-generated content. The #ShineOn campaign launched on Instagram with four brand ambassadors on-board producing content and generated thousands of impressions, hundreds of followers and likes within the first two weeks, with an expanding reach into digital, print, tradeshow and media channels.

Strategy \ Activations

Advertising a Lifestyle Through Editorial Content Marketing

Bowflex needed to build an engaged audience of exercise enthusiasts who believed and trusted in its TreadClimber product. We developed a concept to not only engage their audiences, but inform, entertain and delight through strategic content marketing principles. We crafted and produced a 23-page editorial-style magazine featuring Spotify playlists, exercise routines, testimonials, photo spreads and articles to show audiences that Bowflex TreadClimber isn’t just another exercise machine, it’s a lifestyle.

Strategy \ Activations

Rebranding & Reinventing a Canadian Classic

Woods, one of Canada’s first outdoors and camping brands, found that its rich legacy of adventure and exploration wasn’t connecting with today’s true outdoorsperson. So, we repositioned Woods as a quality, trusted brand for serious outdoor enthusiasts by focusing on its authentic Canadian heritage. Our photoshoot in the wilds of the Yukon led to a 75-page brand experience playbook, complete with a refreshed set of brand standards, that shows outdoor experts and modern-day adventurers where the brand started and how far it can take them.

Strategy \ Activations

Authentic Storytelling Through Off-Road Ambassador Partnerships

Dometic wanted to leverage our knowledge of the overlanding community to transition from a B2B audience and become the preferred mobile fridge/freezer within this growing market. We developed an authentic campaign centered around real-life ambassadors telling their stories from the off-road. We documented real overlanding trips, turning the imagery, footage and interviews into a series of print ads, social posts, video profiles and trade show materials. Within two months of campaign implementation, monthly sales numbers of the Dometic CFX reached a record high.

Activations

Unifying Brand Elements for a Wider Audience

Harry’s Fresh Foods was struggling to bring uniformity to its multi-channel brand elements. It needed an identity that could speak to consumers, retailers, food service operators, brokers and distributors alike. We created brand new packaging, product and lifestyle photoshoots, print designs and a fresh web experience to bring every element of Harry’s together under one consistent, relevant look-and-feel. The result was a 25% increase in channel activity and a unique brand identity the company could own for years to come.

Activations

Championing Employee Safety With a Powerful Motto

Alaska Airlines was launching a new internal safety initiative and needed a key message to inspire and evoke employee participation. We crafted a tagline and a campaign to roll out the new initiative successfully. We produced videos, signage and supporting elements that involved, engaged and encouraged employee participation across the company to champion air travel safety from within.