WE DO MOST OF THE THINGS THAT MOST AGENCIES DO. THREE THINGS, HOWEVER, MAKE US UNIQUE:

Three Unique Things Three Unique Things

Over 50 years of expertise in
Campaign Development Channel Marketing Programs Public Relations Ambassador Programs Experiential Trips and Events In-House Partnerships Social Marketing Design Video Brand Strategy

Work

Hard work.
Team work.
collaboration.

We are creative minds with a common purpose: To amplify connections with your most valuable customers. We have ideas. Let’s talk and start bringing some brilliant ones to life.

Strategy \ Activations

Fostering a community of boating enthusiasts

Luxury boating brand BENETEAU’s small in-house team partnered with WH inc. to overhaul content organization and create and implement a robust, cohesive calendar. In addition to a strong social media presence across multiple platforms (buoyed by aspirational content served by influencers and real-world boat owners), WH targeted dealers and consumers alike with regular newsletters, exclusive in-person events and fun, engaging video series.

Strategy \ Activations

Helping make workplaces safer with clean air

COVID-19 changed the way that people interact, and as organizations began to resume in-person activities, the question on everyone’s mind was how to gather safely. To help answer this important question, Philips Air tapped WH inc. to educate business owners in China, Europe and North America on improving workplace air quality during COVID-19. We crafted a toolkit of marketing and informational materials designed to help keep people safe as they returned to the workplace, to school and to restaurants and retail spaces. We produced videos, social posts, infographics, advertorials, brochures and more, all aimed at emphasizing the role that air purifiers have in creating a safe environment.

PR \ Activations

Shifting coverage to the backyard during the pandemic

Big Green Egg has a cult-like status among charcoal cooking enthusiasts and is synonymous with BBQ in the Southeast, but wanted to expand into the general consumer audience and increase its West Coast presence. We initially planned to host BBQ media events and hit a few key stops on the national BBQ competition circuit, but the pandemic put a lid on that strategy. We pivoted to modify the eggsperience, sending out test units and sharing in-depth knowledge around cooking with charcoal. Leveraging our own experience and offering BGE’s all-star lineup of renowned chefs to coach writers and provide readers with recipe content, we fired up a strong media pipeline that brought the Big Green Egg message to backyards across the nation.

PR \ Strategy

Expanding a successful brand into new markets

Benchmade had an established reputation for its quality knives among familiar audiences, but wanted to expand into new markets. Though an internal team had been managing PR efforts, we were approached for help reaching a wider customer base, as well as handling crisis communication. We identified key publications and influencers in the outdoor, lifestyle and hunting spaces to help spread the message of Benchmade’s quality. And the message has been well received. Year over year, media placements grew as much as 190% in the outdoor, men’s gear and hunting categories, proving that the Benchmade brand is just as versatile as its knives.

Strategy \ Activations

Inspiring followers through captivating original content

Cowboy Charcoal tapped WH to make its products come to life in a powerful and engaging way on social media. Our work with Cowboy involves ambassador management, development of original content, video and photo production, and sourcing UGC to bolster the brand's rep in BBQ circles as the go-to for expert cooks. Cowboy’s social channels are well-stocked with aspirational food imagery, live Q&As with experts and collabs with other grilling brands to encourage followers to glean tips and tricks and share their own creations. A quick look through the Facebook and Instagram channels reveals plenty of mouthwatering content that showcases just how fun and easy it is to grill with charcoal.

Strategy \ Activations

BUILDING A COMMUNITY OF GRILLING ENTHUSIASTS

Western BBQ Products has long been dedicated to getting BBQ fans to grow their grill skills and amp up their meals with flavorful woodsmoke, and most recently brought WH on board to share the flavor with new audiences on social media. To amplify Western’s voice in the grilling and cooking space, we create original content, shoot videos and photos, work with a diverse range of ambassadors and influencers and host giveaways, collabs and livestreams. We've helped Western double down on its commitment to building a community of home cooks and grillers who love to experiment with new flavors, materials and tools. Each week, the Western feed serves up a handful of new recipes, designed for both the novice and expert griller. A visit to Western’s social channels reveals a community showing off their newfound tricks, inspiring one another and trying out different techniques.

Strategy \ Activations

BUILDING CONNECTIONS AND ENGAGING A NEW DEMOGRAPHIC

America’s #1 firelog brand enlisted our help in appealing to younger consumers and active explorers through social and digital marketing as well as a diverse ambassador program. With content designed to educate, entertain and build a community around the idea that life is #betterbythefire, during the COVID-19 pandemic, we helped Duraflame seize the opportunity to put a positive spin on staying home. The Camp Duraflame campaign, featuring a relatable campground host sharing fun videos from her backyard, emphasizes the comforts of home, the joy of family togetherness and that wherever there’s a campfire, there’s a connection and a memory to be made. Backyard workouts, cocktail recipes and new spins on s’mores are just a few of the ways that the Camp Duraflame campaign engages bridging millennials and sparks excitement about a brand that’s nearly 50 years old.

PR \ Activations

Cultivating a global outdoor leader

For almost two decades, WH inc. and Helly Hansen have climbed many mountains together, shifting the brand’s perception from a largely European-focused ski/winter sports and sailing company to a globally revered-outdoor and lifestyle business. Over the last five years, our strategic PR initiatives such as partnerships with trusted media and influencers, consumer events and attention-grabbing press have created gains in the North American market share in lifestyle, workwear and multiple sports segments — even while the overall market size remained static. By focusing on technology and sustainable design, we’ve helped our longest-tenured client to continue growing, becoming the #1 outdoor brand in Canada and one of the top five in the U.S.

PR \ Activations

Earning Brand Loyalty Among a New Target Audience

Lululemon had established an extremely successful reputation for its women’s active/yoga wear, but men were skeptical. Lululemon needed to overcome target audience doubt to reach its goal of $1 billion in sales by 2020 for the menswear line. By developing a strong media relations program, an active press trip lineup, and PR activations around its athlete team on high visibility events like the Summer Olympics, Lululemon’s menswear line surpassed its goal, thanks in large part to an upsurge from 326,607,419 impressions in 2014 to 875,598,657 in 2017.

PR \ Activations

EXTENDING A FOOTWEAR BRAND BEYOND ITS ROOTS

In working with Danner, the golden rule is that craftsmanship always comes first. Our PR team is tasked to grow brand awareness and visibility in all of the heritage boot company’s target markets, from hike, lifestyle and work to hunt, military and tactical. Over the past four years, we’ve provided YOY growth in earned media impressions, and in almost every individual category. The results come from consistent, targeted pitching to a wide range of journalists and maintaining numerous media relationships, planning and executing unique press trips and activations, and getting "boots on feet" by seeding a ton of product to writers and influencers.

Strategy \ Activations

Building a Community of Micro-Influencers

Philips Sonicare felt distant from the dental hygienist conversation on social media. We strategized a plan and campaign concept to not only join but lead the conversation and unify the greater dental hygienist community together under one hashtag via user-generated content. The #ShineOn campaign launched on Instagram with four brand ambassadors on-board producing content and generated thousands of impressions, hundreds of followers and likes within the first two weeks, with an expanding reach into digital, print, tradeshow and media channels.

Strategy \ Activations

Advertising a Lifestyle Through Editorial Content Marketing

Bowflex needed to build an engaged audience of exercise enthusiasts who believed and trusted in its TreadClimber product. We developed a concept to not only engage their audiences, but inform, entertain and delight through strategic content marketing principles. We crafted and produced a 23-page editorial-style magazine featuring Spotify playlists, exercise routines, testimonials, photo spreads and articles to show audiences that Bowflex TreadClimber isn’t just another exercise machine, it’s a lifestyle.

Strategy \ Activations

Rebranding & Reinventing a Canadian Classic

Woods, one of Canada’s first outdoors and camping brands, found that its rich legacy of adventure and exploration wasn’t connecting with today’s true outdoorsperson. So, we repositioned Woods as a quality, trusted brand for serious outdoor enthusiasts by focusing on its authentic Canadian heritage. Our photoshoot in the wilds of the Yukon led to a 75-page brand experience playbook, complete with a refreshed set of brand standards, that shows outdoor experts and modern-day adventurers where the brand started and how far it can take them.

Strategy \ Activations

Authentic Storytelling Through Off-Road Ambassador Partnerships

Dometic wanted to leverage our knowledge of the overlanding community to transition from a B2B audience and become the preferred mobile fridge/freezer within this growing market. We developed an authentic campaign centered around real-life ambassadors telling their stories from the off-road. We documented real overlanding trips, turning the imagery, footage and interviews into a series of print ads, social posts, video profiles and trade show materials. Within two months of campaign implementation, monthly sales numbers of the Dometic CFX reached a record high.

Activations

STANDING OUT IN THE COSTCO TREASURE HUNT

Cascade Mountain Tech wanted to give its Costco packaging a more cohesive look. The style needed to reflect the brand’s PNW roots, while showcasing key product features to meet Costco’s 5x5 rule: from 5 feet away, members should know in 5 seconds why they need to buy. Along with shooting new lifestyle photography, we introduced a fresh color scheme and typeface. In designing the various configurations (blister packs, master cartons, pallets), we also work closely with CMT’s factory to eliminate waste. While a set of trekking poles or a new camping chair are most likely unplanned purchases, that’s part of the Costco charm. For brands like CMT, catching the eye of Costco shoppers leads to extraordinary growth.

Activations

Championing Employee Safety With a Powerful Motto

Alaska Airlines was launching a new internal safety initiative and needed a key message to inspire and evoke employee participation. We crafted a tagline and a campaign to roll out the new initiative successfully. We produced videos, signage and supporting elements that involved, engaged and encouraged employee participation across the company to champion air travel safety from within.