Helly Hansen’s Elevation Infinity Shell Jacket Wins Red Dot Award

OSLO, NORWAY (2020) — Helly Hansen is proud to receive the Red Dot award for the new Elevation Infinity Shell Jacket. Featuring LIFA INFINITY PROTM, the company’s most innovative and sustainable waterproof/breathable technology without any added chemical treatments, the jacket was rewarded as an innovative product in the world’s most renowned design competition.

With LIFA INFINITY PROTM technology, the Elevation Infinity Shell Jacket reaches the next level of responsible professional grade gear. Challenging the industry norm, this first-to-market technology pushes the envelope in apparel design, and through advanced textile engineering and development, LIFA INFINITY PROTM is truly unique and highly innovative.

Using LIFA® technology, a proprietary Helly Hansen fiber that is lightweight and hydrophobic, the fully waterproof/breathable membrane and durable water repellent performance are achieved without the use of chemicals. Combining the LIFA INFINITYTM membrane with 100% LIFA® hydrophobic face fabric, LIFA INFINITY PROTM is a groundbreaking technology, meeting the extreme waterproofness and breathability of HELLY TECH® Professional construction. With everlasting water repellent protection that never needs to be reproofed with chemical treatment after use, the Elevation Infinity Shell Jacket delivers long-lasting, responsible and superior professional grade performance.

Issam Yousef, Technical Expert in the Product & Development department at Helly Hansen, led the fabric team on the development of the LIFA INFINITY PROTM technology, which is featured in the award-winning jacket. “We are thrilled that our new responsible waterproof/breathable technology has been rewarded with the Red Dot award for innovative products,” said Yousef. Philip Tavell, Category Managing Director for Ski at Helly Hansen, added, “We worked tirelessly to bring a new technology to market that was truly revolutionary, and the design team and I are honored to receive this recognition.”

The Elevation Infinity Shell Jacket is also solution-dyed and features a hi vis hood brim and a Life Pocket+TM that keeps phones alive longer to stay connected on the mountain. Featured in the brand’s ULLR line designed for freeride skiers, the Elevation Infinity Shell Jacket will be available in-store and online in Fall 2020.

To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

The Red Dot Design award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.