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Strategy \ Activations
Defining the brand in North America
With a range of brands in their fleet, BENETEAU groupe wanted help speaking to boaters with a variety of mindsets. We created a collection of playbooks to guide our social content creation, websites and newsletters, tapping into what makes each brand unique to keep fans engaged even when they aren’t on the water.
Strategy \ Activations
The Path to Health
Philips knows that professional recommendations don’t come from hollow claims. They know they are built upon delivering patient value and enabling healthcare professionals to better serve their patients. This patient education focused initiative brought in Tiny Habits author B.J Fogg to build not only series of patient education materials that went beyond the ‘what’ and ‘whys’ and tackled the ‘how’ to build better habits.
PR \ Strategy \ Activations
Furthering the mission to "drink beer outside"
10 Barrel Brewing Co. is on a mission to “drink beer outside” and have a kick ass time doing it. Our mission is to help them make it happen. Through live events, targeted pitches, lookbooks, creative asset production and seeding efforts, we have kept the focus on 10 Barrel as a premier brewery in the Pacific Northwest.
PR \ Strategy \ Activations
Let the Sun Shine
To launch Helly Hansen’s Shine, the ultimate SPF protection clothing, for summer ’25, WH built a social and press campaign that brought the collection out into the sun. Partnering with four like-minded brands—MiiR, Sonos, All Good and Kaenon— and key influencers, we created a social contest that went live on Summer Solstice garnering over 900 entries and increasing their following by over 2,000 in just one week! With over 22,000 total views, we hit our target of having nearly a quarter of those be non-followers, who were introduced to the brand and their new summer lineup.
PR \ Strategy
40 years of cheers
Widmer Brothers is one of the oldest and most celebrated craft breweries in the US, bringing to prominence the now ubiquitous American Hefeweizen Beer. To celebrate its 40th Anniversary, WH worked with the Widmer team to launch ‘40 Years of Cheers,’ celebrating original recipes and hosting events throughout the year, with unique press coverage along the way to bring Widmer's iconic place in the craft industry to the fore.
PR
Carrying the brand into new markets
When 1UP USA, the long-celebrated leader in high-end, USA-made bicycle racks, officially launched its first motorcycle-specific product the Moto Rack, they needed a strong strategy to introduce them to this new category. In launching the product at Overland Expo West, the premier offroad consumer and industry trade show, WH helped introduce them and their product to key media garnering broad press coverage and building awareness in new market.
PR \ Strategy \ Activations
Igniting backyard pizza passions
Alfa Forni is an Italian maker of high-end pizza ovens for home chefs. They came to us to help solidify their place as the premium player in the category. Our relaunch campaign features the Alfa oven as a facilitator of good times and great pizzas. In retail, we streamlined the design system to home in on key visual brand differentiators. On social we brought more humanity to the brand while solidifying our premium positioning. And we vastly improved our own personal pizza making skills along the way.
PR \ Strategy
Keeping iKamper on top
iKamper helped create the rooftop tent category in the United States. Year over year, WH has worked with iKamper to launch new models and help the brand maintain its lead in the growing segment. Creating unique testing scenarios and maintaining a steady beat of press coverage, iKamper has continued to place at the top of digital search results for ‘best rooftop tent’ for families and overland adventurers alike, while introducing new products to market.
Strategy \ Activations
bringing the brand strategy to life with one word: Aspire
WH developed at a strategy for social and digital materials that not only increased brand preference but stood out in a world where most brands list features instead of dreams. Our job is to bring to life everything that makes Four Winns special and sets it apart from the competition – the style, sophistication and performance – all the components that make people aspire the Four Winns experience, as best as appreciated through a screen
Strategy \ Activations
Generating leads for freedom on the water
To help sell through their dealer network we developed an innovative lead generation solution for the 'cat curious' audience that had a robust value package of visual delight attached to a search and SEM traffic driving campaign that fed into boat shows and dealer sales departments.
PR \ Strategy \ Activations
Roll Away the back pain
Chirp created a simple, effective solution to help with lower back pain and stretching with the introduction of the Chirp Wheel. Since then, they have introduced a multitude of new products that assist in active recovery and stretching. With each launch, WH worked alongside social influencers and media to introduce these new products and drive direct to consumer sales in a highly competitive category, helping Chirp build into a brand seen by millions while becoming synonymous with pain relief.
PR \ Activations
Twelve Winter Sports Companies, One Unified Brand
We’ve enjoyed a partnership with K2 Sports since the ‘90s. Over the years, they strategically expanded to acquire several more brands, consolidating them under a single portfolio. We named the portfolio ”Elevate Outdoor Collective” and developed their visual identity, no easy ask for an umbrella brand housing twelve iconic winter sports brands.
PR \ Strategy
On the hook
As an 'old-school' Seattle based company we first started drinking this stuff the 80's. Fast forward to modern days and we are proud to help them continue the legacy. In building a communications program for the brand, we use our craft to help promote theirs, showcasing their stalwarts like ESB and Longhammer IPA and the delicious innovations they put forth. As the brand continues to evolve right alongside the city of Seattle itself, we’ll continue making sure everyone knows where the best beers in town come from.
PR \ Activations
Exploding tastebuds beyond the core audience
Big Green Egg has a cult-like status among charcoal cooking enthusiasts and is synonymous with BBQ in the Southeast, but wanted to expand into the general consumer audience and increase its West Coast presence. We initially planned to host BBQ media events and hit a few key stops on the national BBQ competition circuit, but the pandemic put a lid on that strategy. We pivoted to modify the eggsperience, sending out test units and sharing in-depth knowledge around cooking with charcoal. Leveraging our own experience and offering BGE’s all-star lineup of renowned chefs to coach writers and provide readers with recipe content, we fired up a strong media pipeline that brought the Big Green Egg message to backyards across the nation.
PR \ Strategy \ Activations
Outdoor Cooking transformation from Ordinary to Extraordinary
Iwatani, a $2 billion energy company in Japan, launched Fore Winds, a camp accessories brand, in North America. We transformed them into a culinary-first brand, pairing colorful food photography and programming from influencers with simple, descriptive copy. The goal is to make people hungry, crave what they could make to magnify a truly extraordinary cooking experience for outdoor chefs.
Strategy \ Activations
A Winning Recipe for Kitchen Appliances on Social
Philips Home Living offers some of the most well-known premium domestic appliances on the market. We were tasked to sustain growth and engagement with their social channels. Three pillars — inspiration, education and connection — guide programming consumers crave, keeping the brand relatable to a more grounded audience while maintaining its premium reputation.
Strategy \ Activations
Fueling Connections and Sparking Memories #bythefire
Duraflame is a household name and de facto centerpiece of the American fireplace, and we strive to reflect that in the social programming we produce. Using the "Get Fireside" motif, we developed several campaigns designed to bring people together and rekindle connections. We worked on nostalgic themes in the Camp Duraflame series, curated fireside photography tips from our photography department and even developed food and drink recipes.
PR \ Strategy
Expanding a successful brand into new markets
Benchmade had an established reputation for its quality knives among familiar audiences, but wanted to expand into new markets. Though an internal team had been managing PR efforts, we were approached for help reaching a wider customer base, as well as handling crisis communication. We identified key publications and influencers in the outdoor, lifestyle and hunting spaces to help spread the message of Benchmade’s quality. And the message has been well received. Year over year, media placements grew as much as 190% in the outdoor, men’s gear and hunting categories, proving that the Benchmade brand is just as versatile as its knives.
Strategy \ Activations
Inspiring followers through captivating original content
Cowboy Charcoal tapped WH to make its products come to life in a powerful and engaging way on social media. Our work with Cowboy involves ambassador management, development of original content, video and photo production, and sourcing UGC to bolster the brand's rep in BBQ circles as the go-to for expert cooks. Cowboy’s social channels are well-stocked with aspirational food imagery, live Q&As with experts and collabs with other grilling brands to encourage followers to glean tips and tricks and share their own creations. A quick look through the Facebook and Instagram channels reveals plenty of mouthwatering content that showcases just how fun and easy it is to grill with charcoal.
Strategy \ Activations
Attitude for the Highest Altitudes
Atlas Snowshoes, part of the Elevate Outdoor Collective, is a snowshoe brand catering to those with a sense of adventure. Our challenge was to position snowshoeing as an open door for all to explore an exciting, snow-covered world. Social media programming was designed to inform and inspire, highlighting innovative products and an aspirational lifestyle using vibrant photography and design.
PR \ Activations
EXTENDING A FOOTWEAR BRAND BEYOND ITS ROOTS
In working with Danner, the golden rule is that craftsmanship always comes first. Our PR team is tasked to grow brand awareness and visibility in all of the heritage boot company’s target markets, from hike, lifestyle and work to hunt, military and tactical. Over the past four years, we’ve provided YOY growth in earned media impressions, and in almost every individual category. The results come from consistent, targeted pitching to a wide range of journalists and maintaining numerous media relationships, planning and executing unique press trips and activations, and getting "boots on feet" by seeding a ton of product to writers and influencers.
Strategy \ Activations
Always Get it Right
In 2022, Philips Oral Healthcare reimagined their brand framework with a focus on the three pillars of their business: superior innovation, evidence-based results and patient empowerment. The shift in rhetoric delivers confidence to providers that Philips solutions are a crucial part in helping patients achieve healthier mouths and brighter smiles. We helped them develop, create and launch the Philips Spotlight Series — documentary-style videos explaining how these concentrations equip dental professionals to help patients get the right oral care.
PR \ Strategy \ Activations
A Product Launch Made for Hitting the Road
Dometic, a global market leader in the mobile living industry, launched their new GO Collection for the passenger car and general outdoor enthusiast. To kick off the launch, we planned an exclusive overlanding experience to the North Rim of the Grand Canyon with a select group of influential outdoor media. The 300-mile multi-day journey giving participants the opportunity to experience the full capabilities and features of the Dometic GO line in rugged, real-life scenarios. We augmented this immersive experience with a comprehensive PR and media strategy, including a media-facing lookbook and tradeshow media management at Overland Expo and SEMA.