Helly Hansen’s Spring/Summer ‘24 Campaign Shows the Benefits and Power of Experiencing the Outdoors

OSLO, NORWAY (2024) – For more than 140 years, Helly Hansen has been trusted by professionals to create performance-driven gear. Utilizing The Open Mountain global campaign as its platform to inspire people to experience the power of nature, this spring/summer ’24 features Mountain Madness, a 40-year-old US-based guiding company founded by two of America’s most recognized mountaineers. As Helly Hansen’s first global campaign to highlight mountain guides, The Open Mountain explores how life-enhancing it can be to spend time outside and what it means to be a professional in the outdoors, enabling those experiences.

In a short film, Helly Hansen features Mountain Madness guide, Sean McNally and two clients as they attempt a summit in the North Cascade mountains of Washington State. Through their journey we discover that they not only achieve their goal of reaching the summit, but also experience the deeper successes achieved through spending time in the mountains.

“Everyone has a different reason for wanting to reach the summit,” explains McNally. “Though often it’s the bits in between you remember the most – the time spent with people, the friendships, the experiences, the knowledge sharing – before making it safely to the top.”

On an equal level, the professionals experience the value and reward while teaching others to stay and feel alive in the outdoors. “I really enjoy watching people as they grow throughout a trip,” explains McNally. “It’s great to see the struggles as well as the high peaks; and being able to help them achieve what they can obviously already do…I wouldn’t trade it for anything else in the world.”

To further support the campaign, Helly Hansen is excited to announce its return of Open Mountain Month – an initiative with the goal to inspire and enable people to get outdoors. This June 2024, Open Mountain Month enters its third celebration of seasoned outdoor-goers and novices alike, aiming to encourage all people to experience the power of spending time in nature. By facilitating connections between outdoor enthusiasts and seasoned professionals worldwide, through a variety of global and regional activities, educational resources and inspiring content, in addition to an event locator on our website, this momentum is set for continuous expansion.

“The Open Mountain campaign is a true representation of Helly Hansen,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “To help people stay and feel alive while actively enjoying the outdoors is our goal, which is authentically shared with the mountain professionals we work with. This message is so beautifully witnessed throughout this short film, and we’re excited to inspire others, both through this campaign and Open Mountain Month.”

For more about Mountain Madness or Open Mountain Month, visit www.hellyhansen.com.

Credits Production Company: Field Productions Director: Even Sigstad Producer: Filip Christensen Post Production Company: Field Productions Editors: Even Sigstad, Henrik Pedersen Grade: Viktor Mauren Music Composer: J Sigsworth Sound design: Espen Album Syversen Creative Directors: Sam Haynes & John Gibson Creatives: Chaz Mather & Lucy Jones / Flora German & Shivani Patel

About Helly Hansen Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.