Sep 05, 2024
DANNER INTRODUCES WOMEN’S PRECISION FIT
A True Fit for Women, Built from the Inside Out
Portland, Ore.— Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After three years of gathering data, consulting the experts and examining the science, Danner is proud to introduce its new Precision Fit technology. The groundbreaking fit is crafted precisely for women and based on the anatomy of women’s feet, including a narrower heel, wider toe box and increased ankle support.
Precision Fit aims to provide the best-fitting boots for women, because your boots should feel like an extension of you. Through the gathering of biometric foot data from over 40,000 women using Danner’s Aetrex 3D scanner and pressure mapping tool, paired with four internal fit tests, common fit problems with women’s boots were identified and addressed. With careful consideration given to pressure points and the spacing of the metatarsals, the new Precision Fit shape has a narrower heel capture, wider width in the forefoot and a lower height increase from toes to ankle to accommodate the precise biometrics of women’s foot shapes.
“After years of research and development, we couldn’t be happier with how Precision Fit has been received,” says Pamela Lo, Danner Product Line Manager. “When working, walking around town or hiking long trails, your feet should be the least of your worries. Precision Fit provides best-in-class comfort and functionality so women can focus on whatever it is they’ve set out to accomplish, each and every day.”
Available now in four of Danner’s most-loved styles—the Inquire Chukka, Inquire Mid, Jag, and Sandy Ridge—Precision Fit offers a true-fitting boot for hiking, work and play, with wide widths available in select styles and, of course, Danner’s legendary durability. For more information on Precision Fit, please visit www.danner.com/precision-fit.
Link to Precision Fit Media Kit
ABOUT DANNER
For nearly a century, Danner has crafted boots with purpose and integrity—footwear to equip those who choose the unlikely path, those who cut fresh trails, those who pioneer. In 1936, Charles Danner came West to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. A spirit that proudly lives on in each pair of Danner boots it makes to this day. Whether you want to hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.
MEDIA CONTACT
Tara Yant, WH inc.
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.