REDHOOK TEAMS WITH MONTLAKE FUTURES, THE OFFICIAL NIL COLLECTIVE OF UW ATHLETICS, TO LAUNCH MONTLAKE GAMEDAY GOLD LAGER

Iconic Seattle brewery adds new brew in support of UW student athletes 

Seattle, WA, September 19, 2024 – Redhook Ale Brewery, Seattle’s first craft brewery, is excited to partner with the Montlake Futures NIL Collective—the Name, Image and Likeness collective that serves student-athletes at the University of Washington—to announce Montlake Gameday Gold Lager. As the Official Beer of the Montlake Futures NIL Collective, Montlake Gameday Gold Lager distinguishes itself as the only beer that devotes a portion of every sale to support student-athletes at the UW.

Montlake Gameday Gold Lager launched as a home game, Husky Stadium exclusive for UW fans with availability expanding to the Redhook Brewlab and Seattle-area grocery stores in the coming weeks. Through this strategic partnership with Montlake Futures, Redhook looks to empower student-athletes at UW, building a strong future for UW athletics, while bringing a new, delicious lager to fans of UW Athletics.

“We are pleased to have two of our official partners in Redhook and Montlake Futures collaborate on a product that benefits our student-athletes and resonates with fans,” said UW Director of Athletics Pat Chun. “This is a great partnership in support of our student-athletes’ NIL activities, starting right in our own backyard and The Greatest Setting in college football.”

“We’re thrilled to introduce Montlake Gameday Gold as the go-to beer for all UW fans,” said Alex McNamara, Senior Brand Manager at Redhook, “This partnership with Montlake Futures marks an opportunity to give back to the community and support student athletes, Redhook style—with a cold, delicious beer.”

Montlake Gameday Gold Lager is a bright, light and balanced lager with a 5% ABV, designed as the go-to choice for tailgates and game days throughout the season. With its vibrant Husky purple packaging, this refreshing brew will be instantly recognizable by fans of UW Athletics. Montlake Gameday Gold Lager is set to become a fan favorite, blending seamlessly into the game day traditions of Husky fans.

For more information on Montlake Gameday Gold, visit redhook.com or follow Redhook on Instagram @redhook for the latest updates.

ABOUT REDHOOK
Beer that captures the spirit of Pacific Northwest innovation and community. At Redhook, we’re driven by the belief that every beer drinker deserves something extraordinary. Founded in 1981 by Paul Shipman and Gordon Bowker, our brewery emerged from humble beginnings in a renovated transmission shop in Ballard, Seattle, using second-hand equipment and sheer determination.

Fast forward four decades, and the beer scene, much like our vibrant hometown of Seattle, has evolved significantly. Yet, amidst the changes, our dedication to crafting exceptional, approachable beers remains unwavering. While our recipes may have evolved, the entrepreneurial spirit and relentless work ethic instilled by our founders continue to shape our pursuit of creating the hardest-working beer in your fridge. Join us as we raise a toast to innovation, community, and the enduring legacy of Redhook.

 ABOUT MONTLAKE FUTURES

Montlake Futures develops Name, Image, and Likeness opportunities that benefit the missions of 501(c)(3) organizations and provides educational experiences for University of Washington student-athletes. Our goal is to leverage the roles and identities of student-athletes to help fundraise, generate awareness, and otherwise support charitable causes, while fostering connections that inspire a lifetime of civic engagement for student-athletes.

CONTACT

Martin Maisonpierre

martinm@wh1969.com