MADHAPPY AND DANNER UNVEIL EXCLUSIVE FOOTWEAR COLLABORATION

Madhappy & Danner Mountain Light is Available Now

Portland, Ore. (November 1, 2024) – Madhappy, the lifestyle brand known for its optimistic ideology, and Danner, Pacific Northwest heritage boot brand, announce the launch of an exclusive Madhappy & Danner Mountain Light. Built with Danner’s well-known durability and infused with Madhappy’s optimistic outlook, the Madhappy Mountain Light is meant to inspire you to get outside with two unique colorways for men and women.

Since the 80s, Danner’s Mountain Light boot set the standard for every new comparable product that hit the market. In all that time, nothing ever dethroned the original. Madhappy was keen to honor the iconic style and inject its distinct design elements into the silhouette to bring to life a one-of-a-kind collaboration.

Every pair of Danner’s beloved Mountain Light, including the new, collaborative Madhappy iteration, is built in Portland, Oregon. Using Danner’s one-piece leather design to eliminate openings in the tongue area to help keep out debris and water, the boot is created with a rich, durable suede and is available in a chestnut and punch pink color in men’s and women’s sizing. Each pair features Danner’s stitchdown construction to offer increased stability underfoot paired with a classic look. The style also features Vibram® Kletterlift outsoles and waterproof GORE-TEX liners. The collaborative Mountain Light by Madhappy & Danner features bespoke co-branding, unique to the collaboration.

Of the collaboration, Madhappy’s co-founder Noah Raf says, “Because of our brand’s guiding principles, we have always found natural synergy with durable products intended for outdoor use as there are such clear connections between time spent outside and an improved mental state. We were thrilled to partner with the Danner team to create our own iteration of such an iconic boot that’s built for getting outside – whether that’s on a hike in nature or in an urban environment.”

“We’re thrilled to partner with Madhappy to infuse their flare into a classic like our Mountain Light boot,” says Yoji Kaneda, Lifestyle Director for Danner Footwear. “From trail to town, these boots are both as functional and stylish as it gets. Grab a pair before they’re gone.”

The Madhappy & Danner Mountain Light is available to purchase on Friday, November 1st at Madhappy.com and Danner.com for $440 in men’s and women’s sizing.

Link to studio and lifestyle imagery can be found HERE.

ABOUT MADHAPPY:

Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, Madhappy has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world.

ABOUT DANNER:

For nearly a century, Danner has crafted boots with purpose and integrity—footwear to equip those who choose the unlikely path, those who cut fresh trails, those who pioneer. In 1936, Charles Danner came West to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. A spirit that proudly lives on in each pair of Danner boots it makes to this day. Whether you want to hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information.

MEDIA CONTACTS:

Danner: Tara Yant, taray@wh1969.com

Madhappy:  press@madhappy.com