May 31, 2025
New Helly Hansen Store Now Open in Downtown Denver
Norway-based brand deepens its commitment to the outdoor and ski communities
of The Mile High City and Colorado Rockies
DENVER, CO (May 2025) – Helly Hansen, a leading global ski and outdoor brand trusted by professionals around the world, is proud to announce that its first store in Denver, CO, located at 16th and Market Street in the Basecamp at Market Station development, is now open. The new 3,000 sq. ft. store enables Helly Hansen to directly connect with, serve and support the Denver market with a wide range of technical ski, outdoor and lifestyle apparel and footwear.
Helly Hansen holds nearly 150 years of knowledge and expertise creating performance-driven apparel, and has developed lasting professional partnerships with numerous athletes, teams, mountain guides, search and rescue organizations and ski resorts around the world, including Vail Resorts. As part of the brand’s strategy to grow its presence in key markets throughout North America, there have also been recent store openings in Newport, RI and Vancouver, BC. Helly Hansen currently operates 13 brand stores in the US and Canada, including locations in Boulder and Breckenridge.
“We’re excited to open our first store in Denver, a city that has long been at the heart of outdoor adventure,” says Paul Gillen, VP DTC, Helly Hansen. “This store is a key step in our commitment to the Denver community and the wider outdoor and winter sports market. Expanding into strategic locations like Denver allows us to deepen our connection with existing customers, while also introducing Helly Hansen to new audiences.”
To celebrate the store’s opening, Helly Hansen is offering in-store promotions through May 26, including savings of up to 30% and a gift with purchases over $100 on May 24 and 31.
Trusted by professionals to create gear that’s built to perform in the most extreme environments, Helly Hansen’s latest Spring/Summer 2025 Collection features an array of new styles and updated bestsellers, purposefully designed to help people stay and feel alive. To learn more about Helly Hansen and see what’s new for the upcoming season, please visit the new store location at 1415 16th Street in Denver, CO, open 10 a.m.–7 p.m. Monday through Saturday and 10 a.m.–6 p.m. on Sunday, or go to hellyhansen.com.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.