Helly Hansen Celebrates Ski Patrollers Around the World on International Ski Patrol Day

10 February marks the fifth anniversary of the initiative that invites mountain-goers everywhere to honor and recognize their local ski patrol

DENVER, COLORADO (FEBRUARY 5, 2026) – On 10 February 2026, Helly Hansen, the leading global ski brand trusted by professionals around the world, will celebrate the fifth annual International Ski Patrol Day (ISPD). Established to recognize the incredible work of ski patrollers globally, ISPD encourages communities worldwide to show their thanks on and off the mountain.

Ensuring the slopes are open, safe and fun for everyone, ski patrollers are the unsung heroes of the mountains. They work tirelessly to maintain and enhance the ski resort experience from dawn until dusk, throughout the season. On ISPD, all mountain-goers are invited to show their appreciation and support through social media thank you messages and in-resort activations.

Verbier Ski Patroller Théo Besse comments, “Being a ski patroller allows me to enjoy the mountains every day throughout the winter whilst contributing to the safety of others. It combines my passions for the sport, for keeping the mountains safe and working together as a team. We go to work every day, no matter the conditions, and though our job is very demanding, it’s also incredibly rewarding.”

Marcus Caston, professional skier and Helly Hansen ambassador, adds, “It’s nice to know ski patrollers are always there and have our back – whether it’s getting the mountain open, making sure it’s safe for us to go skiing, or when there’s a problem, pulling us out and getting us home safe.”

Since its inception in 2022, Helly Hansen has partnered with nearly 50 ski resorts across Europe and North America to celebrate ISPD, contributing to a variety of patrol and snow safety organizations. The financial support from the brand has been used to provide workshops, peer to peer support and educational resources across a range of topics, including avalanche safety, mental health, and injury management and response.

In support of the anniversary, Helly Hansen will once again donate 5% of all e-commerce sales and selected retail store sales from 10 February to various organizations supporting ski patrol internationally, including Northwest Avalanche Center (NWAC), Canadian Ski Patrol, Fédération Internationale des Patrouilles de Ski (FIPS) and more.

“At Helly Hansen, we’re proud to work with more than 55,000 professionals worldwide, who trust our gear to help them stay and feel alive in the outdoors every day,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “We’re excited to mark the fifth anniversary of International Ski Patrol Day, honoring the passion, dedication and expertise of patrollers around the world.”

“Thank you for making all of the magic on the mountains possible,” adds Warren Smith, professional freeride skier, world-class ski instructor and Helly Hansen ambassador. “We’re not just grateful, we’re in awe of what ski patrollers do to allow us to do what we love.”

Helly Hansen encourages everyone who enjoys the mountains to celebrate the ski patrollers in their communities on International Ski Patrol Day, using #skipatrolday and @hellyhansen across social channels, and at the following locations across North America:

Ski Patrol Thank-You Crosses – Feb 7-10
Participating resorts will install Ski Patrol Crosses, inviting guests to leave written messages of appreciation for local patrollers. Crosses will appear at several major resorts, including Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Big Bear, Brighton, Summit at Snoqualmie, Okemo, Sunday River, Mt. Snow and more in the US, and Lake Louise, Marmot Basin, Kicking Horse and Sun Peaks in Canada.

Sun Peaks x Helly Hansen Avalanche Awareness Day – Feb 7 
Sun Peaks Resort and Helly Hansen will host the second annual Avalanche Awareness Day in recognition of International Ski Patrol Day. A limited number of resort guests will have the opportunity to participate in beacon training and snow safety demonstrations led by ski patrol, with all participants receiving Helly Hansen gear.

Kimberley Mountain Resort: “Patrol Pursuit” Scavenger Hunt – Feb 8
Kimberley Mountain Resort will host the Peak Patrol Scavenger Hunt, encouraging guests to explore the mountain in search of hidden patrol signs. Each sign found provides an entry into a contest to win $1,000 worth of Helly Hansen gear, rewarding both participation and adventure.

 Vail Mountain: Dine with the Dogs – Feb 8 Helly Hansen and Vail will be live at Henry’s Hut with Ski Patrol and avalanche dogs, offering meet and greets, demonstrations, lunch and activations on site for consumers to get up close and personal with the Vail Patrol team and their avalanche dogs.

Whistler Blackcomb: A Day in the Life of a Ski Patroller – Feb 10
Whistler Blackcomb will share a behind-the-scenes look at ski patrol operations through a social content series featuring Epic Adventure Traveler Hanna Hughes. Hughes will shadow a Whistler Blackcomb ski patroller, taking part in early-morning mountain preparation, daily debriefs, safety checks, and snowpack assessments, offering audiences an authentic look at patrol life.
@Adventurewithhannah
@whistlerblackcomb

Tune into Helly Hansen’s social channels for content curated around celebrating these lifesaving heroes. To learn more about how to participate, please visit www.hellyhansen.com/ski-patrol. For more information about Helly Hansen, International Ski Patrol Day and to see the full winter collection, please visit www.hellyhansen.com.

 About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.