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PR \ Strategy \ Activations
Furthering the mission to "drink beer outside"
10 Barrel Brewing Co. is on a mission to “drink beer outside” and have a kick ass time doing it. Our mission is to help them make it happen. Through live events, targeted pitches, lookbooks, creative asset production and seeding efforts, we have kept the focus on 10 Barrel as a premier brewery in the Pacific Northwest.
PR \ Strategy \ Activations
Igniting backyard pizza passions
Alfa Forni is an Italian maker of high-end pizza ovens for home chefs. They came to us to help solidify their place as the premium player in the category. Our relaunch campaign features the Alfa oven as a facilitator of good times and great pizzas. In retail, we streamlined the design system to home in on key visual brand differentiators. On social we brought more humanity to the brand while solidifying our premium positioning. And we vastly improved our own personal pizza making skills along the way.
Strategy \ Activations
Fostering a community of boating enthusiasts
Luxury boating brand BENETEAU’s small in-house team partnered with WH inc. to overhaul content organization and create and implement a robust, cohesive calendar. In addition to a strong social media presence across multiple platforms (buoyed by aspirational content served by influencers and real-world boat owners), WH targeted dealers and consumers alike with regular newsletters, exclusive in-person events and fun, engaging video series.
PR \ Activations
Twelve Winter Sports Companies, One Unified Brand
We’ve enjoyed a partnership with K2 Sports since the ‘90s. Over the years, they strategically expanded to acquire several more brands, consolidating them under a single portfolio. We named the portfolio ”Elevate Outdoor Collective” and developed their visual identity, no easy ask for an umbrella brand housing twelve iconic winter sports brands.
PR \ Strategy \ Activations
Elevating Outdoor Cooking from Ordinary to Extraordinary
Iwatani, a $2 billion energy company in Japan, launched FORE WINDS, a camp accessories brand, in North America. We transformed them into a culinary-first brand, pairing colorful food photography and programming from influencers with simple, descriptive copy. The goal is to make people hungry, crave what they could make to magnify a truly extraordinary cooking experience for outdoor chefs.
Strategy \ Activations
A Winning Recipe for Kitchen Appliances on Social
Philips Home Living offers some of the most well-known premium domestic appliances on the market. We were tasked to sustain growth and engagement with their social channels. Three pillars — inspiration, education and connection — guide programming consumers crave, keeping the brand relatable to a more grounded audience while maintaining its premium reputation.
Strategy \ Activations
Attitude for the Highest Altitudes
Atlas Snowshoes, part of the Elevate Outdoor Collective, is a snowshoe brand catering to those with a sense of adventure. Our challenge was to position snowshoeing as an open door for all to explore an exciting, snow-covered world. Social media programming was designed to inform and inspire, highlighting innovative products and an aspirational lifestyle using vibrant photography and design.
PR \ Activations
Shifting coverage to the backyard during the pandemic
Big Green Egg has a cult-like status among charcoal cooking enthusiasts and is synonymous with BBQ in the Southeast, but wanted to expand into the general consumer audience and increase its West Coast presence. We initially planned to host BBQ media events and hit a few key stops on the national BBQ competition circuit, but the pandemic put a lid on that strategy. We pivoted to modify the eggsperience, sending out test units and sharing in-depth knowledge around cooking with charcoal. Leveraging our own experience and offering BGE’s all-star lineup of renowned chefs to coach writers and provide readers with recipe content, we fired up a strong media pipeline that brought the Big Green Egg message to backyards across the nation.
Strategy \ Activations
Inspiring followers through captivating original content
Cowboy Charcoal tapped WH to make its products come to life in a powerful and engaging way on social media. Our work with Cowboy involves ambassador management, development of original content, video and photo production, and sourcing UGC to bolster the brand's rep in BBQ circles as the go-to for expert cooks. Cowboy’s social channels are well-stocked with aspirational food imagery, live Q&As with experts and collabs with other grilling brands to encourage followers to glean tips and tricks and share their own creations. A quick look through the Facebook and Instagram channels reveals plenty of mouthwatering content that showcases just how fun and easy it is to grill with charcoal.
Strategy \ Activations
Fueling Connections and Sparking Memories #bythefire
Duraflame is a household name and de facto centerpiece of the American fireplace, and we strive to reflect that in the social programming we produce. Using the "Get Fireside" motif, we developed several campaigns designed to bring people together and rekindle connections. We worked on nostalgic themes in the Camp Duraflame series, curated fireside photography tips from our photography department and even developed food and drink recipes.
PR \ Activations
Cultivating a global outdoor leader
For almost two decades, WH inc. and Helly Hansen have climbed many mountains together, shifting the brand’s perception from a largely European-focused ski/winter sports and sailing company to a globally revered-outdoor and lifestyle business. Over the last five years, our strategic PR initiatives such as partnerships with trusted media and influencers, consumer events and attention-grabbing press have created gains in the North American market share in lifestyle, workwear and multiple sports segments — even while the overall market size remained static. By focusing on technology and sustainable design, we’ve helped our longest-tenured client to continue growing, becoming the #1 outdoor brand in Canada and one of the top five in the U.S.
PR \ Activations
EXTENDING A FOOTWEAR BRAND BEYOND ITS ROOTS
In working with Danner, the golden rule is that craftsmanship always comes first. Our PR team is tasked to grow brand awareness and visibility in all of the heritage boot company’s target markets, from hike, lifestyle and work to hunt, military and tactical. Over the past four years, we’ve provided YOY growth in earned media impressions, and in almost every individual category. The results come from consistent, targeted pitching to a wide range of journalists and maintaining numerous media relationships, planning and executing unique press trips and activations, and getting "boots on feet" by seeding a ton of product to writers and influencers.
Strategy \ Activations
Always Get it Right
In 2022, Philips Oral Healthcare reimagined their brand framework with a focus on the three pillars of their business: superior innovation, evidence-based results and patient empowerment. The shift in rhetoric delivers confidence to providers that Philips solutions are a crucial part in helping patients achieve healthier mouths and brighter smiles. We helped them develop, create and launch the Philips Spotlight Series — documentary-style videos explaining how these concentrations equip dental professionals to help patients get the right oral care.
Strategy \ Activations
Rebranding & Reinventing a Canadian Classic
Woods, one of Canada’s first outdoors and camping brands, found that its rich legacy of adventure and exploration wasn’t connecting with today’s true outdoorsperson. So, we repositioned Woods as a quality, trusted brand for serious outdoor enthusiasts by focusing on its authentic Canadian heritage. Our photoshoot in the wilds of the Yukon led to a 75-page brand experience playbook, complete with a refreshed set of brand standards, that shows outdoor experts and modern-day adventurers where the brand started and how far it can take them.
PR \ Strategy \ Activations
A Product Launch Made for Hitting the Road
Dometic, a global market leader in the mobile living industry, launched their new GO Collection for the passenger car and general outdoor enthusiast. To kick off the launch, we planned an exclusive overlanding experience to the North Rim of the Grand Canyon with a select group of influential outdoor media. The 300-mile multi-day journey giving participants the opportunity to experience the full capabilities and features of the Dometic GO line in rugged, real-life scenarios. We augmented this immersive experience with a comprehensive PR and media strategy, including a media-facing lookbook and tradeshow media management at Overland Expo and SEMA.