Feb 14, 2024
10 Barrel Brewing Launches Pub Ice: A Refreshing Twist on Cheap Fun
Bend, Ore.– 10 Barrel Brewing Co. (“10 Barrel Brewing Co.” or “10 Barrel”), an award-winning mainstay in the craft brewing industry and subsidiary of Tilray Brands, (“Tilray”) (NASDAQ: TLRY and TSX: TLRY), is thrilled to announce the release of its newest beverage, Pub Ice. Expanding the ‘Cheap Fun’ mission that’s made Pub Beer a fan-favorite, Pub Ice reinvents a classic flavored hard beverage with a new caliber of quality and an unprecedented standard for enjoyment.
Already beloved by 10 Barrel’s core community, no one’s done Ice quite like 10 Barrel. Unlike its competitors, Pub Ice is made with real fruit juice and no artificial flavors, offering a natural taste that sets it apart from anything else on the shelf. Not only does it provide sensational flavor, Pub Ice also boasts 15% fewer calories and 20% less carbs than its leading competitor. Even better—it’s also a few bucks cheaper.
“We’re thrilled to introduce Pub Ice to the world,” said Brian Hughes, Marketing Director at 10 Barrel Brewing. “It’s a drink that embodies the Cheap Fun culture so many fans know and love, appreciable both as a delicious, thirst-quenching refreshment, and as a reminder to not take ourselves too seriously. It’s the perfect addition to any gathering or celebration.”
More than just a great-tasting beverage, Pub Ice maintains the Pub Beer ethos of ‘Cheap Fun’. Pub Ice comes in three delicious flavors—Original, Screwdriver, and Fruit Punch—which are now on shelves at fine retailers across the country. Available in 12oz bottle 6-packs, 12oz bottle 12-packs (Variety Pack) and 12oz can 12-packs (Variety Pack), Pub Ice offers a ‘Cheap Fun option for those looking to enjoy quality, natural beverages without breaking the bank. Coming in at a cool 4.5% ABV, it’s an easy, all-day drinker that’s dually fit for the après and summertime soirees.
Look out for Pub Ice in stores now, and available for purchase soon directly from the 10 Barrel website. For more information, visit 10 Barrel Brewing. 21+ only. Always enjoy responsibly.
About 10 Barrel Brewing: 10 Barrel Brewing is a leading craft beer brand based in Bend, Oregon, known for its award-winning flavors, commitment to quality and mission to Drink Beer Outside. As the innovators behind Pub Beer, and now, Pub Ice, 10 Barrel spreads its mission of ‘Cheap Fun’ to the masses, continuing to push the boundaries of craft beer and creating unforgettable experiences for its fans.
For media inquiries, please contact 10 Barrel PR Manager, Michael Misselwitz, at michaelm@wh1969.com
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.