Apr 18, 2024

1UP USA Launches Highly Anticipated Super Duty Rack for Bicycles and E-Bikes

April 18, 2024 – Sea Otter Convention – 1UP USA, a leading manufacturer of premium, USA-built bike racks, unveils its latest innovation, the Super Duty (SD) Hitch Rack.

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Building upon the success of its predecessor, the new Super Duty promises to be more rugged, capable, and versatile than ever before, with significant updates to meet the evolving needs of cyclists. Designed to carry bikes up to 100 pounds per bike tray, the SD is engineered for durability and reliability, allowing cyclists to go harder and farther into the backcountry with peace of mind.

“Since the original Super Duty launched in 2016, it has been hailed as one of the best racks on the planet,” said Kurt Barclay, Marketing Director for 1UP USA. “We’ve listened to feedback, observed how cyclists are pushing the boundaries of bike transportation, and sought ways to enhance the already impressive capabilities of the SD rack. The result is what we consider the ultimate evolutionof the 1UP USA Super Duty Rack.”

Key Features of the Super Duty Hitch Rack Include:

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  • More Capable: With thicker side plates and pivot beams than before, tray capacity now allows up to 100 pounds for the first two trays. Spacing has been extended between bike trays to provide additional clearance between bike spots.
  • Off-road Ready: Like its predecessor, the new Super Duty is rated for extreme off-road use, but it’s now compatible with the Wheel Chock, an accessory can be used to cradle the front tire and reduce the steer tube rotation, stabilizing heavy e-bikes and offering more stoutness off-road.
  • Clean and Tidy: The new Super Duty folds up to 90o when not in use, protruding as little as eight inches from the hitch. The single bike option allows for most rear hatches to open without lowering the rack.
  • One-handed Operation: Redesigned glide bars and levers offer a stronger connection to the arms that hold the tires, enabling a press-and-lift feature that allows users to disengage the ratchet, and open and close the arms with one hand to make loading and unloading bikes easier than ever. Additionally, the new Super Duty is compatible with the optional loading ramp, allowing uncomplicated mounting to roll heavy bikes onto the rack.
  • Adjustable Wheelbase: The new Super Duty introduces adjustable-width trays, providing the option for four different width configurations: standard at 54”, long at 58”, and offset to either driver or passenger side at 56”. This provides more versatility when mounting multiple bikes, and gives riders more room to fit long rigs.
  • Fat-tire Capable: The new Super Duty is fat bike ready for up to 5” tires straight out of the box.
  • Built to Accessorize: The new Super Duty utilizes the same Add-On mounting system as 1UP’s Quik Rack system, making it reverse compatible with current Add-Ons and most accessories.
  • Up To Four Bikes: Available as a single or double base rack with the option to add two Add-Ons, the Super Duty is just as modular as the original. 1UP also introduced a new Super Duty Roof Rack featuring the same one-hand operation, Wheel Chock integration, and up to 100-pound capacity.All 1UP USA racks are American-made and backed by a lifetime warranty. Should any accidents occur, every component is available for purchase on the 1UP USA website, and can be replaced easily with standard tools.

The Super Duty Hitch Rack, along with its accessories, is now available for order on the 1UP USA website. The base price varies between $600 and $950 depending on tray configuration.

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About 1UP USA: 1UP USA is a Wisconsin-based company dedicated to producing American-made, high-quality bike racks for cyclists of all kinds. With a commitment to innovation, durability, and customer satisfaction, 1UP USA continues to set the standard for bike transportation solutions.

For media inquiries, please contact Michael Misselwitz at michaelm@wh1969.com.

Marc Williams
About the Author

Marc Williams

Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.