Apr 28, 2020
BENCHMADE KNIFE COMPANY WINS 2020 IAC BEST CONSUMER GOODS WEBSITE AWARD
THE WEB MARKETING ASSOCIATION PRESENTED THIS AWARD FOR THE RECENTLY UPGRADED HOMEPAGE AND ONLINE SHOPPING EXPERIENCE
Media Contact: Matt Glass // Williams Helde, Inc. // mattg@WH1969.com
Oregon City, OR (April 28, 2020) – Benchmade Knife Company, along with the digital agency Perficient, are proud to announce that the relaunched Benchmade website has been named Best Consumer Goods Website by the Internet Advertising Competition (IAC).
The new Benchmade.com site features an improved design, as well as re-architected product data from the extensive catalog of knife models and variants to provide a more streamlined ordering process for customers. The site created better connectivity between product families and model variations while creating a more user- friendly selection process for Benchmade customers and improves the purchasing experience. Up and running for 9 months, the new site has resulted in some incredible stats for Benchmade, including a 22% increase in online sales and a 23% increase in site traffic for unique visitors following a new data structure and SEO strategy.
“We are extremely proud of the work that our team put into this project alongside the group at Perficient” said Jon de Asis, President of Benchmade. “We knew that the Benchmade customer deserved the best web experience possible when they came to our site and our team worked hard to ensure each of the wish-list items made it into the final version.”
Each year the Web Marketing Association names the Best Website as part of the annual IAC Awards. The IAC Awards provides an opportunity to highlight the best online advertising in 97 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media. Now in its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Award winners are selected based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.
Contributing team members-
Benchmade:
Andrew Priest, Emily Sloan, Carolanne Thompson, Kristine Gittins, Charles Martey, Khahn Nguyen, Paula Paradis, Troy Hellman, Renee Baker, Jared Henkin, Justin Bodenlos
Perficient:
Jonathan Leet, Imran Virk, Bob Kennedy, Brian Katke, Snehal Manthanwar, Mamta Deotale, Swapnil Kene, Rob Staples, Lisa Shields, Elisa Christensen, Josh Angott, Andrew Cotten, Deron Sedy, Karie Daudt, Mahmood Dhalla, Drew Gritzmacher
To learn more about Perficient, click here
To learn more about Benchmade, visit www.benchmade.com
About the Author
Martin Maisonpierre
Martin manages the daily operations of our PR division. His expertise spans social and digital media, with a focus on public relations, public affairs, corporate social responsibility programs and crisis communications. Prior to joining HayterComm, Martin acted as the communications director for Cascade Designs and its brands MSR, Therm-a-Rest, SealLine, Platypus, and PackTowl overseeing media relations, government and public affairs, and internal communications responsibilities. He is an avid trail runner and backcountry skier, spending his time playing outdoors in the pacific northwest.