Celebrate Helly Hansen’s Open Mountain Month this June 2024

OSLO, NORWAY (2024) — This June 2024, Helly Hansen, the technical outdoor brand trusted by professionals around the world, celebrates its third edition of Open Mountain Month – an initiative with the goal to inspire and enable people to get outdoors. Starting the first of the month, a series of activations, events, and content will encourage seasoned outdoor-goers and novices alike to experience the power of spending time in nature.

This season, Helly Hansen is teaming up with its partner mountain resorts, professional mountain guides and search and rescue teams to share their favorite spots on the mountain. Through inspiring content, guided hikes and more, the brand’s professional partners will venture outside together with their local communities, encouraging them to explore their favorite spots and how life-enhancing it can be to spend time outdoors.

“We’re thrilled to be bringing back the Open Mountain Month initiative this June,” said Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “Now in its third edition, we want to continue to foster this authentic connection between our audiences and our professional partners, knowing that this connection enables people to truly stay and feel alive in the outdoors. We look forward to celebrating this initiative around the world and hope we can inspire outdoor enthusiasts everywhereto find their next favorite spot on the mountain with us.”

Since the initial launch of Open Mountain Monthin summer 2023, the initiative has brought together professionals and communities through in-person events worldwide, across five countries. From cookouts in Finland to exclusive campouts atop mountain resorts in Canada, participants gathered to enjoy the benefits of spending time outside as well as educate themselves on how to do so safely with guidance and tips from professional mountain guides and search and rescue teams.

This summer, events in North America include:

• Blaze the Trails with Helly Hansen (June 1-June 30, 2024 at Sea to Sky Gondola in Squamish, BC Canada)
• Helly Hansen Ascent Trail Challenge (June 15-July 15, 2024 at Whistler, BC Canada; open to all)
• Helly Hansen x Mountain Madness Red Mountain Guided Hike Giveaway (June 21, 2024 at Snoqualmie, WA USA)
• Helly Hansen x ACMG (Association of Canadian Mountain Guides) Guided Hikes (June 29, 2024 in Vancouver, Whistler and Golden, BC; Banff, AB; and Mont Tremblant, QC – all in Canada)
• Helly Hansen Summit Sleepover (August 17-18, 2024 at Whistler, BC Canada; 10 winners with Instagram contest running in June)

For more information on the above events and contests, please visit www.hellyhansen.com/open-mountain. Participants and all who are inspired are encouraged to use hashtag #OpenMountain on social channels, or to search #OpenMountain for further inspiration.

About Helly Hansen Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO – the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.