Jun 09, 2021
Danner Opens New Store in Downtown Denver, Colorado
FOR IMMEDIATE RELEASE
June 9, 2021
DANNER OPENS NEW STORE IN DOWNTOWN DENVER, COLORADO
Portland, Ore.– For nearly a century, Danner has crafted rugged, high-quality boots built for exploration in the most uncompromising landscapes. Now the Oregon-based brand is venturing east toward the Rocky Mountains, with its latest retail location in Denver, Colorado. BASECAMP at Market Station is home to the new Danner store, offering a wide selection of footwear that’s made for working, hiking and everyday wear.
Born from legendary quality and tested throughout the Pacific Northwest and beyond, Danner has handcrafted premium boots since 1932. As the first footwear brand to use GORE-TEX liners, Danner pioneered truly waterproof boots and opened the door to a new era of durable footwear made to thrive outdoors. The iconic USA-made Mountain Light hiker first gained popularity during the early ’80s backpacking boom and more recently, the classic all-leather boot with red laces starred alongside Reese Witherspoon in the movie Wild. Today, Danner crafts a full line of high-quality footwear for every season – light hikers, rugged work boots and insulated styles ready to tackle Colorado’s diverse terrain.
New to downtown Denver, BASECAMP at Market Station is a collective of retailers that share a passion for the outdoors. The new 1,700-square foot Danner store is inspired by Colorado’s vast wilderness and nods to the state’s historic railroad industry. Danner’s Denver location will carry an assortment of boots from various categories, including lifestyle, hike, hunt and work. Ideal for brewery hopping or summer fourteeners, the newest Danner store has the perfect pair of boots for everyone. Please visit danner.com for more information.
Danner, BASECAMP at Market Station
1435 16th Street, Denver, CO
80202 877-432-6637
About Danner
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work, outdoor and lifestyle markets. Founded in 1932 in Chippewa Falls, Wisconsin, and relocating to Portland, Ore. in 1936, Danner maintains a commitment to craftsmanship and heritage. Using only the highest quality materials and components such as GORE-TEX and Vibram, Danner builds premium-quality hiking, hunting, occupational, uniform and rugged, casual footwear for men and women. For more information, please visit www.danner.com.
About the Author
Tara Yant
Tara has almost 20 years of action sports and outdoor industry experience from starting off on the editorial side at Transworld Snowboarding to 6 years as Ride Snowboards’ Marketing Manager, then ultimately landing in the world of PR and now working with clients such as lululemon men, Danner and LaCrosse Footwear, and Helly Hansen. Growing up in Encinitas, CA, graduating from CU Boulder with a Magna Cum Laude degree in Communication and now living in the Pacific Northwest, Tara is an all-around outdoor enthusiast with a passion for adventure, travel, yoga, good food and leading a healthy, active life with her husband, two kids and dog, from the ocean to the mountains.