Mar 23, 2020
DURAFLAME, INC. LAUNCHES NEW OUTDOOR FIRELOGS FOR THE ULTIMATE INSTANT CAMPFIRE
HAYTER COMMUNICATIONS NAMED AGENCY OF RECORD FOR DURAFLAME’S OUTDOOR FIRELOGS
Media contact: Jackie Stoesser // Williams Helde, Inc. // jackies@WH1969.com
SEATTLE, Wash. (March 23, 2020) – Duraflame is bringing the heat to backyard fire pits, campsite fires and beach bonfires with the launch of the new OUTDOOR firelogs. Made from 100% renewable resources, OUTDOOR firelogs are the ultimate essential in creating a crackling campfire with a clean, long-lasting burn that is tested for roasting campfire foods, using only 100% recycled and renewable wood and agricultural fibers and bio-derived waxes. Seattle- based Hayter Communications, one of North America’s leading active lifestyle PR and communications agencies, has been tasked with setting this launch ablaze and managing all editorial outreach and media relations opportunities.
“We’re delighted to work with Hayter Communications on the launch of our new and innovative OUTDOOR Firelogs,” says Crystal Wohle, Brand Manager for Duraflame, Inc. A fire has always been the quintessential centerpiece for any outdoor occasion, and Duraflame is excited to offer consumers an ideal and sustainable option for their outdoor fires. The multi-log fire fuel allows for a flexible burn time and is uniquely formulated to produce less smoke and allows users to roast marshmallows, hot dogs and other campfire fare. This product delivers on so many levels, including reliability, safety and convenience that have become synonymous with the duraflame® brand.”
Duraflame has helped people create campfire memories for s’more than 50 years, and the launch of the OUTDOOR firelogs ensures that campfire traditions will continue with ease and sustainability in mind. OUTDOOR firelogs are USDA Certified 100% Biobased and offer 30% LESS Smoke Opacity, 63% LESS Particulate Matter Emissions, 80% LESS Carbon Monoxide, and 48% MORE heat energy per pound than regular wood. They also light faster and burn much more efficiently than regular wood, resulting in significantly less emissions per fire. OUTDOOR firelogs are not restricted like firewood for movement between state and park borders, so duraflame® OUTDOOR firelogs are perfect to take along on camping trips and warm any backyard gathering.
“We are thrilled to be working with such a well-known brand as duraflame and especially excited to share the news of the OUTDOOR firelogs with media and consumers alike,” says Tara Yant, PR Director for HayterComm. “There are several aspects that make these firelogs unique and desirable to use during any outdoor adventure that involves a contained fire. Supporting this launch and creating excitement around the OUTDOOR firelogs is going to be a lot of fun.”
Duraflame OUTDOOR firelogs are available now for purchase in a 3-log or 6-log case. One 3-log case will create a fire that lasts up to three hours, while a 6-log case can create up to three fires. OUTDOOR firelogs come individually wrapped for clean handling and easy, no-hassle lighting. For more information and to locate a retailer near you, please visit duraflame.com.
Explore the complete line of duraflame® brand products, including firelogs, firestarters, lighters, matches and charcoal at duraflame.com, and find out why life is truly better by the fire.
About the Author
Arijit Pal
Arijit is a Senior Art Director at WH, having graduated from the Columbus College of Art and Design. He is an avid soccer player and mountain enthusiast, enjoying camping, flyfishing, snowboarding and other outdoor adventures. He brings a smile to everything he does.