Sep 25, 2019
Go There with Danner
Boots are meant to take you somewhere
Media Contact: Tara Yant // Hayter Communications // Tara@hayterpr.com
Built for those with an untamed spirit, Danner has crafted boots with a Pacific Northwest essence for almost a century – boldly leading those to a place where they’re meant to be and their souls thrive. Celebrating that yearning for uncharted adventure, Danner is proud to present Go There – a series of inspiring stories that depict the journeys of three individuals who have unapologetically pioneered their own paths in the Pacific Northwest: Greg Hennes, Cory Carman and Christopher Van Tilburg.
“Our marketing isn’t flashy, fancy or too loud. It’s honest and rooted in the outdoors,” says Will Pennartz, Danner Brand Marketing Director. “Our Fall 2019 brand campaign Go There features the lives of three rugged Oregonians and inspires people to get out there and find an independent path with some help from the highest-quality boots on the market.”
For more information on Go There, please visit www.danner.com/go-there-landing. You may also view the Go There Brand Book here.
Lace up your boots, find where you’re meant to be, feed your renegade spirit, and Go There.
About the Author
Tara Yant
Tara has almost 20 years of action sports and outdoor industry experience from starting off on the editorial side at Transworld Snowboarding to 6 years as Ride Snowboards’ Marketing Manager, then ultimately landing in the world of PR and now working with clients such as lululemon men, Danner and LaCrosse Footwear, and Helly Hansen. Growing up in Encinitas, CA, graduating from CU Boulder with a Magna Cum Laude degree in Communication and now living in the Pacific Northwest, Tara is an all-around outdoor enthusiast with a passion for adventure, travel, yoga, good food and leading a healthy, active life with her husband, two kids and dog, from the ocean to the mountains.