Helly Hansen Celebrates Ski Patrollers Worldwide on International Ski Patrol Day 2025 

Inviting all mountain-goers to honor and recognize their local ski patrol

On February 10, 2025, Helly Hansen, the leading global ski brand trusted by professionals, will take part in the fourth annual International Ski Patrol Day (ISPD) to recognize ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels. All mountain-goers are encouraged to come together on this day to show their appreciation for patrollers. From giving a high-five to sharing Thank You messages and exchanging stories at resorts, there are endless ways to celebrate ISPD and acknowledge patrollers for the incredible work they do for communities around the world. In support, Helly Hansen will donate 5% of e-com sales and select retail store sales from February 10th to various organizations that support ski patrol internationally, including Fédération Internationale des Patrouilles de Ski (FIPS), Canadian Ski Patrol, The Northwest Avalanche Center (NWAC) and more.

“At Helly Hansen, we make professional grade gear to help people stay and feel alive in the mountains, and we’re proud to outfit over 55,000 professionals globally, including those at the heart of keeping the mountain safe and open for all – ski patrollers,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “With ISPD 2025, we celebrate their passion and unwavering dedication, and, alongside our resort partners, we invite mountain-goers around the world to join us in thanking them for all that they do to keep the mountain safe for everyone.” 

The brand is also sharing stories of patrollers – offering a glimpse into their daily lives on the slopes, what it takes to open up the mountain each morning and keep mountain-goers safe all day long, and why they love what they do.    

Helly Hansen encourages you to celebrate ski patrollers in your area this ISPD, using #skipatrolday on your social channels.

To learn more about how to participate, visit www.hellyhansen.com/ski-patrol.  

About Helly Hansen 

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date. 

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. 

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.