Sep 12, 2025
Helly Hansen Develops First Workwear Footwear Collection for the U.S. Market
Bifrost Winter Tall BOA boot leads the six-style collection and raises the bar for technology and performance among trades
DENVER, CO (September 2025) – Helly Hansen, the premium workwear brand trusted by professionals around the world, is excited to announce the launch of its first-ever workwear footwear collection developed specifically for the U.S. market. Delivering the same industry-leading performance and protection Helly Hansen is known for on snow, sea and trail, tradesmen can now be outfitted in Helly Hansen Workwear from head to toe.
After years of research and development, the Workwear collection delivers six new footwear styles, each tailored to a different line of trades and conditions with dialed-in technical details. The new collection is built for those who expect comfort, safety and reliability in every step.
Leading the pack, Helly Hansen introduces the Bifrost Winter Tall BOA HT EH ($325 USD), a rugged, convenient, blizzard-ready boot that’s rated for use down to –40°F. Loaded with unparalleled tech and design guided by professionals working in the Arctic, the Bifrost is engineered for extreme cold and high-performance job sites. Packed with Solarcore® Sc_Foam—a thin, soft and flexible insulation based on the NASA developed Aerogel that delivers enhanced thermal performance with less bulk, HELLY TECH® waterproofing, 400g PrimaLoft® Gold insulation, and a Dual BOA® fit system that makes dialing in the fit a cinch. At just 25.4-ounces, the Bifrost Winter Tall BOA is incredibly lightweight compared to others in its class. Also available in a non-BOA variation with Composite Toe Protection ($250 USD), this is the winter boot outdoor professionals didn’t know they needed, until now.
Next is the Oslo Hiker Mid (AL) HT EH ($165/$175 USD) with HELLY TECH® waterproofing, Electrical Hazard protection and optional Aluminum safety toe. This model blends outdoor-style and athletic comfort with professional-grade durability and features the HH® AERO-STRIDE nitrogen-infused EVA midsole that’s lighter weight with more cushioning and rebound than standard EVA. Rounding out the new collection, the Barcode Low (AL) EH ($120/$130 USD) with optional Aluminum toe is a low-profile, ultra-functional safety shoe with athletic-quality comfort, also featuring HH® AERO-STRIDE, designed for indoor environments and precision trades like finishing carpentry.
“After years of development and dialing in the high-performance tech specific to each unique style, we are thrilled to see this first-of-its-kind collection come to the U.S. market,” says Gary Porter, Helly Hansen Director, Workwear Footwear. “The quality of materials and attention to safety detail that went into each and every one of these designs is a reflection of Helly Hansen’s professional-level standards and commitment to tradesmen and women across multiple fields.”
Helly Hansen Workwear’s footwear collection promises to set a new standard for performance in footwear for the trades. With select styles available now, please visit www.hhworkwear.com for more information.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen Workwear, please visit www.hhworkwear.com.
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.