Helly Hansen Shows the Benefits of Shared Experiences and Challenges in the Outdoors in new Spring/Summer ’25 Campaign

The brand encourages audiences to take on outdoor challenges together with the question, “Who will you share the mountain with?”

OSLO, NORWAY (MAY 2025) – For nearly 150 years, Helly Hansen, the technical outdoor brand trusted by professionals around the world, has created professional grade gear to help people stay and feel alive inthe outdoors. This spring/summer ’25, the brand’s campaign features the Norwegian People’s Aid (NPA), a search and rescue organization that not only saves lives but also works to increase public knowledge of lifesaving first aid. The campaign follows the story of two professional volunteer members of NPA’s search and rescue service, highlighting how shared challenges and experiences can enhance the feeling of being  outdoors and foster a deeper sense of connection and community.

In a short film, Helly Hansen features NPA volunteers Karina Eliassen and Amanda Isaksen, who met seven years ago during an NPA training course and quickly became good friends, and eventually neighbors. As members of the NPA, Eliassen and Isaksen have worked together on search and rescue operations, day and night and often in extreme conditions. These shared challenges in the outdoors have brought them closer, both as professionals and as friends. “Facing challenges makes a friendship even stronger,” says Isaksen. “Whatever it is, we are there for each other.” Even when they’re off-duty, they enjoy being in the mountains together. “I know her weak spots, and she knows mine,” adds Isaksen. “She will be there backing me up and I would do the same for her.” By sharing the experience and motivating each other to push their own personal limits, the sense of accomplishment in reaching the summit becomes even more rewarding.

To further support the campaign, Helly Hansen will once again celebrate Open Mountain Month in June 2025. Building on its success over the last three spring/summer seasons, the activation will continue to inspire and enable people to get outdoors – this time encouraging them to do so alongside their family, friends and local communities. By connecting individuals from all backgrounds with seasoned mountain professionals worldwide through guided hikes and educational resources, Open Mountain Month 2025 will inspire people to safely experience the power of nature together.

“We are excited to kick off the spring/summer ’25 season with this new campaign centered on experiencing the outdoors and taking on challenges together,” said Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “Through our work with mountain professionals, we’ve seen firsthand how shared experiences in nature can strengthen social and emotional bonds, making time spent outdoors even more fulfilling. Through this campaign and Open Mountain Month, we’re excited for our consumers to enjoy that samesense of connection – safely, with the expertise and guidance of our professionals.”

For more about the campaign or Open Mountain Month, visit www.hellyhansen.com.

Credits: Executive, Conrad Persons – President, Tarek Sioufi – Chief Strategic Officer Jonny Tennant-Price – Managing Director

ACCOUNT MANAGEMENT: Mark Rees-Weeden – Managing Partner, Tamsine Foggin – Group Business Director, Hugo Soer – Senior Account Manager, Vaishnavi Gamit – Account Executive

CREATIVE:  Sam Haynes – Creative Director, John Gibson – Creative Director, Egan Cardoso – Creative, Benjamin Ecclestone – Creative

STRATEGY: Asad Shaykh – Head of Strategy, Milan Zum-Hebel – Senior Planner, Sara Barqawi – Senior Planner

PROJECT MANAGEMENT: Asli Yardimci – Senior Project Manager

PRODUCTION COMPANY – FIELD PRODUCTIONS: Matias Myklebust – Director, Filip Christensen – Producer, Henrik Pedersen – Editor, Jonathan Sigsworth – Music Composer, Viktor Mauren, Mathias Brendsrud – Online, Håvard Småvik – Colorist, Erling Rein – Sound Designer, Espen Kristiansen – Production Manager

MEDIA AGENCY – WAVEMAKER

About Helly Hansen: Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world.

To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.