Helly Hansen’s Bifrost Winter Parka Wins Red Dot For Outstanding Design Quality

Media contact: Elana Rabin // Williams Helde, Inc. // elanar@WH1969.com

OSLO, NORWAY (2020) – Helly Hansen is honored to be recognized as a Red Dot winner for the new Bifrost Winter Parka. Created as a true winter workwear garment and designed and tested alongside scientists working in the toughest conditions, the parka was rewarded in the world’s most renowned design competition by an international jury of experts in a variety of disciplines.

Developed with the insight and experience of living and working in unpredictable weather, every detail of the parka was designed for warmth in serious winter conditions while remaining functional and versatile as a workwear garment. Based on the feedback and insight of scientists working in arctic conditions, the Bifrost Winter Parka comes with a variety of winter-specific features, including a loop at the storm flap and larger adjustable hood strap for easy use while wearing gloves and a multi-pocket solution with dedicated compartments for your phone, tablet and power bank which can all be accessed with external zippers so the parka can stay zipped, keeping cold air out. The parka also comes with Primaloft® Black Eco insulation, which dries faster and is more water resistant than down, and an insulated Life PocketTM, ensuring cold temperature doesn’t drain your battery while at work.

Adding to the functional cold-weather details, the Bifrost Winter
Parka also features Helly Hansen’s advanced technologies, including HELLY TECH® Professional waterproof and breathable fabric and the H2FlowTM temperature regulation system, which optimizes insulation and stores warmth from the body while also controlling heat and airflow through ventilation zippers. Additional features of the parka include a fully taped construction, reinforcement on exposed areas like the shoulders and elbows, a draft stop inner skirt, and an adjustable waist, cuffs and collar for optimal fit.

“The design team and I are thrilled to win the Red Dot for the Bifrost Winter Parka,” said Andreas Pohl-Larsen, Product Director for Workwear at Helly Hansen. “We saw the need for a true winter workwear garment made specifically for professionals working in the harshest weather conditions, and we’re honored that the parka’s craftsmanship and thoughtful design have been recognized with this prestigious award.”

As the first product in a range that will continue to expand over the following years, the Bifrost Winter Parka will be available in Fall 2020.

To learn more about Helly Hansen’s latest collections, visit www.hhworkwear.com.

The Red Dot Design award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.