Jan 16, 2024
Helly Hansen’s Open Mountain Month Returns January 2024
OSLO, NORWAY (January 2024) — Helly Hansen is excited to announce its return of Open Mountain Month – an initiative with the goal to inspire and enable people to get outdoors. This January 2024, Open Mountain Month will continue its celebration of seasoned outdoor-goers and novices alike, aiming to encourage all people to experience the power of spending time in nature during the winter months.
Building on the triumph of the inaugural Open Mountain Month in June 2023, which saw enthusiastic participation in global events such as guided hikes with mountain rescue professionals, on-mountain cooking demos and more, Helly Hansen will further elevate the experience in the upcoming January series of events and online content.
“After such a successful kickoff, we felt compelled to bring the excitement, awareness, and celebration to our winter season,” said Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “Safety can look different in different seasons. By continuing to build connection and trust between our audiences and our professionals, we hope to provide a platform for inspiration, education, and community building. Open Mountain Month’s message remains that the outdoors is for everyone to enjoy and we look forward to its continued success.”
Starting January 2024, Open Mountain Month kicks off in North America with the following Helly Hansen events and activations:
- Big Sky 50th Anniversary Celebration, Jan 6 (Big Sky Resort, MT) – Celebrating 50 years of Big Sky Resort, Helly Hansen will be on site with fun games and opportunities for a guided Ski to Ski loop tour.
- Dine with the Dogs, Jan 14 and Jan 28 (Vail, CO) – Join Helly Hansen at Henry’s Hut and grab an early lunch while meeting members of the Vail Ski Patrol and their avalanche dogs!
- Whistler Blackcomb First Tracks, Jan 18 (Whistler, BC) – The first 30 people to sign up will embark on an unforgettable mountain adventure with Whistler Ski Patrol. Check out the Whistler Blackcomb Instagram to enter.
- Bergman Bowl Opening Celebration, Jan 27 (Keystone Resort, CO) – To celebrate the opening of this terrain, Helly Hansen will be on site providing fun entertainment along with educating skiers and riders about the new terrain and all the people who have helped make it safe to ski.
- AST Course Contest with Coast Mountain Guides, Jan 30 (Squamish/Whistler, BC) – Enter in-store at one of our Whistler Helly Hansen retail locations!
- AIARE 1 Course with Mountain Madness, Feb10-12 (Steven’s Pass and Leavenworth, WA) – Enter for a chance to win a paid-in-full Avalanche Institute of Research and Education AIARE 1 Course with Mountain Madness. This is an introductory class with two field days that covers how to explore the backcountry safely. Look for details on HH’s social media and the Open Mountain Month landing page linked below.
- First Tracks with Panorama Pros, Feb 16 (Panorama, BC) – Glide along untouched slopes, savor hot beverages and enjoy a Helly Hansen swag bag in a day of adventure! Check out Panorama Mountain Resort’s Instagram page for more details.
- Guided Backcountry Experience with Professional Mountain Guide and HH Ambassador JF Plouffe, Feb 24-25 and Mar 9-10 (Squamish, BC) – You and three friends could win this epic experience by checking out the Helly Hansen Instagram page.
Participants and all who are inspired are encouraged to use hashtag #OpenMountain on social channels, or search #OpenMountain for further inspiration. Learn more about Open Mountain Month and other events happening worldwide at https://www.hellyhansen.com/open-mountain.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative and responsible waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.