Jun 09, 2026
HOP VALLEY BREWING TO OPEN NEW EUGENE PUB AT 5TH STREET PUBLIC MARKET AUGUST 2026
June 9, 2026 (Eugene, OR) – Hop Valley Brewing Co. is coming back to Eugene with a new pub planned for 5th Street Public Market in the heart of downtown. Expected to open in early August 2026, the new location will take over the former Heritage Distillery space in one of the city’s busiest pedestrian areas.
The pub will be a sports-forward brewpub and gathering spot, serving Hop Valley’s award-winning beers alongside a full food menu and plenty of screens for Ducks games. The tap list will feature fan favorites including Dang Green IPA, the official craft beer of University of Oregon Athletics.
“We’re thrilled to be opening a new Hop Valley pub in such a central Eugene location,” said Megan McKenna, Senior Brand Manager, Hop Valley Brewing. “We want it to feel like a true local hangout – a place to grab great beer and food, catch up with friends, watch the game, and be part of community events right here in the Alley. With Hop Valley’s longstanding partnership with the Ducks, bringing this to life in the heart of Eugene feels like a perfect fit.”
Founded in Springfield in 2009, Hop Valley has been part of the Eugene-Springfield community for more than 15 years. The 5th Street pub joins Hop Valley’s Springfield location and gives the brewery a downtown Eugene home-base for Ducks fans, craft beer lovers, and community events year-round.
- What: Hop Valley Brewing to open new Eugene pub location
- When: Expected to open early August 2026
- Where: 5th Street Public Market, 550 Pearl St Suite 150, Eugene, OR 97401 (former home of Heritage Distillery)
Follow @hopvalleybrewing on Instagram and visit hopvalleybrewing.com for opening updates, events, and tap list details.
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.