Feb 18, 2021
LORE Previews the Next Technical Leap in Cycling: The LoreOne Custom Road Shoe
Media Contact: North America // Martin Maisonpierre // WH inc. // martinm@WH1969.com
Europe // Keith Jepson // Max Bikes PR // team@maxbikespr.co.uk
- The world’s first 3D printed hard-shelled shoe
- Leading team reinvents performance cycling shoes
- Pre-orders commence April 2021 on LORE.cc
New York, New York (February 18, 2021) – Today, the world previews LORE — the next major technical leap in cycling. LORE introduces the LoreOne, the most powerful custom road shoe ever created and the world’s first 3D printed hard-shelled shoe.
The LoreOne’s multiple patent-pending breakthroughs in design, biomechanics and manufacturing reinvent what a cycling shoe is and will be. The LoreOne utilizes breakthrough scan-to-print carbon technology that is sculpted precisely to cyclists’ feet. The revolutionary carbon monocoque design will create a more direct connection between rider and bicycle than conventional shoes, while producing increased watt output and pedaling efficiency.
The LORE team comprises individuals from the realms of sport, footwear, consumer technology and aerospace. Collectively, the diverse team has led design and engineering brands like Apple, Tesla, Puma, DPS, Nike and Black Diamond.
CEO, Stephan Drake, commented, “We are excited to share LORE to the world. We have an amazing team that is pushing the bleeding edge of technology and design. The LoreOne is not only the most exciting cycling shoe ever made, but is revolutionary across all footwear categories. The level of customization, performance, materials, environmental sustainability, and manufacturing technology represent a bold leap into the future.”
Through its development of the LoreOne, LORE partnered with cycling thought-leader, Colby Pearce, an Olympian, elite bicycle coach and fitter who stated:
“The technology, materials, design and manufacturing is light years ahead of everything else on the market. The way the athlete works with the shoe is groundbreaking, and the foothold is unparalleled. The LORE project is three massive steps forward from any other shoe on the market. Prepare to have your head explode while your feet feel true power transfer for the first time ever. The LoreOne shoe will change the way you interact with your bike, forever.”
LORE will unveil the LoreOne in April 2021, with pre-orders available at that time on LORE.cc.
To join the LORE movement, visit LORE.cc and on Instagram at @lorecycle.
About the Author
Martin Maisonpierre
Martin manages the daily operations of our PR division. His expertise spans social and digital media, with a focus on public relations, public affairs, corporate social responsibility programs and crisis communications. Prior to joining HayterComm, Martin acted as the communications director for Cascade Designs and its brands MSR, Therm-a-Rest, SealLine, Platypus, and PackTowl overseeing media relations, government and public affairs, and internal communications responsibilities. He is an avid trail runner and backcountry skier, spending his time playing outdoors in the pacific northwest.