LORE, the Future of Cycling Footwear Launches Pre-Order

New York, New York (July 27, 2021) — Today, LORE launches for pre-order the LoreOne, the most powerful custom road shoe ever created, and first 3D-printed hard-shelled carbon shoe. With over a dozen patent-pending features that push the boundaries of both shoe design and manufacturing, LORE bills the shoe as a breakthrough cycling component with deep performance implications for the sport.

“This is an exciting moment for cycling as a sport, footwear, and manufacturing as a whole. The LoreOne realizes the long-held promise of 3D printing for groundbreaking end-use products: it is incredibly complex in its organic, custom-built form, and transmits power very effectively due to its novel composite structure,” said Stephan Drake, CEO of LORE. “The technology is transformative and almost alien. What matters most is biomechanical performance and feel on the bike. It’s been amazing to watch the extent to which top athletes have been blown away by how the LoreOne dramatically improves their pedaling experience.”

Timothy O’Donnell, a world champion triathlete, has been testing the LoreOne and said of his experience, “I was amazed to look down at my Garmin and see the watts jump significantly over my normal shoes – the sensation of pedal drive and broader power band was instantly apparent. The better power transfer and improved efficiency are clear, and I’m excited for the potential gains that those energy savings can bring on the run. The LoreOne is a sport-changing piece of equipment.”

The LoreOne is fully customized to an individual’s feet, utilizing patent pending MORPHIC® 3D Scan+Print technology. This gives cyclists the ability to scan their feet at home using an iPhone® and the Morphic® App. The personalized scans become 100% custom LoreOne shoes, robotically manufactured in the USA and delivered directly to the door, ready-to-ride. The Morphic® process enables precision fit and biomechanical performance that were previously inconceivable using traditional footwear and composite processes. This combination brings a level of individualized production unseen in wearable goods and allows 3D printing of carbon fiber to maximize strength, performance and efficiency.

Through its development of the LoreOne, LORE partnered with cycling thought-leader, Colby Pearce, an Olympian, elite bicycle coach and fitter, who stated:

“The Lore project is three massive steps forward from any other shoe on the market. Prepare to have your head explode and for your feet to feel true power transfer for the first time ever.

The technology used in the design and manufacturing is light years ahead of everything else. The way the athlete interacts with the shoe is groundbreaking, and the foothold is unparalleled.

The Lore shoe will change the way you interact with your bike, forever.”

LoreOne preorders are currently being taken on LORE.cc with printing and fulfillment beginning Fall 2021. The first 277 orders will be part of the Lore Founder’s Kit, a limited-run, curated kit that includes: the LoreOne custom shoe, three booties (one in a limited-edition colorway), a LORE commemorative pennant, technical shoe travel bag and Founder’s Edition cycling cap. This limited-run kit will be priced at $1900 USD and is available to cyclists around the globe on a first-to-buy priority queue beginning today. The purchase is backed by a 30-day money back guarantee.

The Lore team was assembled with diverse backgrounds and experience including action sports, footwear, consumer tech, and aerospace. Collectively, the team has led design and engineering at brands like Apple, Puma, Tesla, Nike, Black Diamond, and DPS.

To join the LORE movement, visit LORE.cc and on Instagram at @lorecycle.

About LORE:

LORE is about the pursuit of the perfect pedal stroke. We build tools designed to blur the line between spirit, body, and bicycle. LORE was born in the mountains with the team bringing sport-changing innovation to the world of skiing, while cycling during the off-season. We are creative thinkers and doers, obsessed with designing and building next-level, disruptive tools that transform the pleasure paradigm. Our close-knit team includes diverse individuals from the realms of sport, footwear, cutting-edge consumer technology, and aerospace. We have collectively led design and engineering at brands like Apple, Tesla, Puma, DPS Skis, Nike, Black Diamond, and others.