Jul 30, 2024

MADE IN PORTLAND: DANNER OPENS FACTORY TOURS TO PUBLIC

Danner Invites You to Experience Their Iconic Boot-Making Process 

Portland, Ore. For the first time ever, Danner invites you to experience their legendary boot-making process with a tour of their Portland, Ore. factory. Icons like their Mountain Light Cascade, Danner Light and other classic boots are built from start to finish in this impressive 59,000 square foot facility. The Danner factory is proud to be the largest footwear manufacturer on the West Coast. Whether a local or visitor, all are invited to join an immersive, behind-the-scenes experience that will quite literally walk them through the intricacies of building a Danner boot. 

“Danner is deeply rooted in the traditions of American craftsmanship and has been building quality boots in Portland since 1936,” says David Sonsteng, VP of HR and Manufacturing at Danner. “Pairing premium materials with thoughtful design, Danner boots are known for their unwavering performance in any environment and legacy of enabling explorers, craftspeople, pioneers and more to push their potential whether working or enjoying the outdoors.” 

On the one hour and fifteen-minute-long journey, participants will deepen their appreciation for the artistry and dedication stitched into every pair. Beginning with a brief introduction to the company’s history, the tour will cover every aspect of the boot design process, from inspecting raw materials, cutting and embossing, assembly, testing and packing to final inspection. At  each stage, they will learn how the knowledge and skill accumulated over nine decades of boot making reinforces Danner’s commitment to superior craftsmanship, minding every detail down to the last stitch and creating a product that’s built to last. 

Come see why Danner’s factory and skilled bootmakers are truly the heart of the brand. Free, ADA-accessible tours for participants 16 and older can be scheduled online at https://www.danner.com/factory-tour-sign-up. And in the meantime, a sneak peek of what’s to come can be seen via a virtual tour here: https://www.danner.com/factory-tour 

ABOUT DANNER 
For nearly a century, Danner has crafted boots with purpose and integrity—footwear to equip those who choose the unlikely path, those who cut fresh trails, those who pioneer. In 1936, Charles Danner came West to build the best boots loggers had ever known, an effort that resulted in a long-standing heritage brand with a renegade spirit. A spirit that proudly lives on in each pair of Danner boots it makes to this day. Whether you want to hike, work or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There. Visit www.danner.com for more information. 

 

 

Tara Yant
About the Author

Tara Yant

Tara has almost 20 years of action sports and outdoor industry experience from starting off on the editorial side at Transworld Snowboarding to 6 years as Ride Snowboards’ Marketing Manager, then ultimately landing in the world of PR and now working with clients such as lululemon men, Danner and LaCrosse Footwear, and Helly Hansen. Growing up in Encinitas, CA, graduating from CU Boulder with a Magna Cum Laude degree in Communication and now living in the Pacific Northwest, Tara is an all-around outdoor enthusiast with a passion for adventure, travel, yoga, good food and leading a healthy, active life with her husband, two kids and dog, from the ocean to the mountains.