WH inc. and Dometic Unite to Get More People Outdoors

Dometic Outdoor Names WH inc. PR Agency of Record

February 10, 2022 (Seattle, WA) – WH inc., an industry-leading active lifestyle marketing and communications agency, today announced the addition of Dometic to their client roster. As the agency of record for the brands’ outdoor segment, Dometic Outdoor, WH inc. will be leading PR and communication efforts across a variety of verticals from overlanding and vanlife to camping and general outdoor exploration. The Seattle-based agency has experienced tremendous growth over recent years, particularly as the importance of getting out to enjoy the outdoors has become front and center.

One of the most recognized names in RV, outdoor and marine mobile adventure, Dometic is a multinational corporation, based in Stockholm, Sweden, with a proven history of creating market-leading products for outdoor, home and professional use. Between 2017-2019, WH inc. supported the brand as they launched into the North American overlanding market, an area where Dometic is now an industry leader. Leveraging the Dometic CFX powered cooler, WH inc. created a multi-faceted campaign that combined PR and communications, advertising, and social media activations. Those efforts successfully establish the CFX series as the go-to in the overland and outdoor market, bringing the Dometic brand to a new demographic in North America.

WH inc. has been at the forefront of the active lifestyle category for over 50 years, serving brands like Helly Hansen, K2 Sports, Danner and more. Established as a go-to within this space, the agency launched an overland division in 2021 and has a reach that extends into camping, adventure travel and emergent van-life arena.

“As a boutique agency that specializes in the active explorer space, we’re fortunate to work with brands that truly get us excited and provide pure outdoor enjoyment – Dometic is no exception,” said Tara Yant, PR Director, WH inc. “We are thrilled to welcome them back to our portfolio and share the Dometic experience with a wide range of audiences across the US through exciting new product releases and unique activations.”

WH inc. is quickly becoming one of Seattle’s fastest growing active lifestyle media agencies. Their approach is one that applies the active explorer lens to areas of expertise including public relations, brand strategy, channel marketing programs, social media and content marketing services. In 2021, WH inc. welcomed several new hires, expanded their wintersport and overland client base, and opened a brand-new office in the heart of Ballard.