WH inc. Ignites the Passion for Pizza in North America with Alfa Forni Partnership

Active Lifestyle agency to take on agency of record duties for public relations and brand positioning 

October 30, 2023 (Seattle, WA) WH inc., the Seattle-based agency specializing in active lifestyle marketing, is thrilled to announce its partnership with Alfa Forni, the iconic Italian pizza oven brand. Hailing from the heartland of pizza in Anagni, nestled between Roma and Napoli, Alfa Forni has been meticulously hand-crafting pizza ovens known for their unparalleled quality since 1977. In its new role, WH Inc. will be managing public relations and brand positioning in North America, embarking on a journey that will spread the joy of pizza far and wide.  

WH Inc. and Alfa Forni is a culinary match made in heaven, with WH Inc.’s proven track record in active lifestyle marketing perfectly complementing Alfa Forni’s dedication to delivering the ultimate pizza experience. Together, they will deliver the transformative power of flour, salt, water, yeast and fire to North America, introducing pizza aficionados to the authenticity and craftsmanship that have been Alfa Forni’s hallmarks for over four decades. 

“As pioneers in the active lifestyle marketing space, WH Inc. is thrilled to partner with Alfa Forni, an esteemed brand that shares our passion for delivering exceptional experiences,” said Marc Williams, President, WH Inc. “Alfa Forni’s legacy in crafting the world’s finest pizza ovens is unmatched, and we are excited to demonstrate how their brand transcends the ordinary, and brings the art and craft of pizza making to households across North America.” 

Alfa Forni’s President, Sara Lauro, expressed equal enthusiasm for the partnership: “We believe that the American market is ripe for experiencing the true taste of Italian pizza, and WH Inc. is the ideal partner to help us achieve this goal. With WH Inc.’s expertise and innovative approach, we are confident in our ability to create a meaningful impact in North America, one pizza at a time.” 

The collaboration between Alfa Forni and WH Inc. is poised to redefine the pizza landscape in North America, promising exciting developments for pizza enthusiasts, chefs, and homeowners alike. Stay tuned for upcoming campaigns and initiatives that will not only celebrate the art of pizza-making but also establish Alfa Forni as the go-to brand for pizza ovens across the continent. 

For media inquiries or further information, please contact: 

Martin Maisonpierre  

martinm@wh1969.com  

About WH inc.   

Founded in Seattle, WA in 1969, WH inc. is a marketing, communications and PR agency with a focus on building brand preference for healthy, active lifestyle brands. The agency boasts a portfolio of national and global brands that are #1 in their categories and brands that are on their way. To learn more, visit WH1969.com.  

About Alfa Forni: 

Alfa Forni, based in Anagni, Italy, has been crafting high-quality pizza ovens for Domestic and Professional use since 1977, rooted in the tradition and passion of authentic Italian pizza-making. For more information, please visit: alfaovens.com