Sep 01, 2026
WH inc. Names Adrienne Lopez Executive Vice President Driving Next Phase of Growth
SEATTLE, WA. (September 1, 2026) — WH inc., the Seattle based brand preference agency, is pleased to welcome Adrienne Lopez, Executive Vice President, to the team.
Her addition reflects an increasing need among brands for more integrated approaches to marketing communications. As audiences become harder to reach across platforms and media channels and buying journeys become more complex, organizations are looking for partners who can connect earned, owned, shared, and experiential channels into unified programs that build preference and support long-term growth.
Lopez brings more than 12 years of global integrated marketing experience, leading cohesive, multi-touchpoint campaigns across brand strategy, digital, social, influencer, experiential and public relations for major tech leaders like Meta, WhatsApp and Microsoft, as well as brands across the lifestyle, outdoor and CPG spaces. She has built a strong record of success guiding cross-functional teams to deliver ambitious work, expanding single-service accounts, and developing multi-year, multi-discipline client partnerships.
“Adrienne understands what many clients are facing today,” said Marc Williams, President, WH inc. “The challenge isn’t creating more marketing. It’s creating alignment across the things that influence decision-making. She has a proven ability to connect strategy, communications, experience, and execution in ways that help brands build stronger preference and deeper relationships with their audiences.”
The hire comes as WH pursues a deliberate growth push, strengthening its operating foundation and expanding its services to meet rising client demand across core categories. Lopez’s blend of operational discipline and account-scaling experience positions her to help WH systematize growth agency-wide while preserving the collaborative culture that has defined the agency for more than 50 years. The addition reflects WH’s commitment to building a more connected operating platform as it scales its capabilities and deepens client partnerships.
“WH has a strong foundation and compelling opportunity to bring its disciplines together in even more intentional, valuable ways,” said Adrienne Lopez. “I’m excited to partner with the leadership team to strengthen the systems, processes and collaboration that helps great work move faster and create greater impact for clients.”
About Williams & Helde Inc.
Founded in 1969 and headquartered in Seattle, Williams & Helde Inc. is an independent brand preference agency that helps organizations build stronger relationships with the audiences that matter most.
Through audience alignment, public relations, brand communications, and integrated marketing programs, WH helps brands earn trust, strengthen relevance, and increase preference over time. The agency’s work is grounded in its research on the Performance Lifestyle Consumer and guided by the Mobius Cycle®, a framework for understanding modern, non-linear decision-making. WH partners with brands across outdoor, health, food and beverage, consumer products, technology, and other considered-purchase categories where trust, recommendation, and experience influence choice
Media Contact
Martin Maisonpierre
Martinm@wh1969.com
About the Author
Marc Williams
Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the skipper of Run for the Roses, @sailingthepacificnw. When not on the water or in the mountains Marc owns and operates Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and three dogs.